I am an experienced and enthusiastic Training Manager and business leader providing the sales skills and knowledge our teams need to meet their customers where they are in their vehicle purchase journey while creating an experience that meets and exceeds our customers’ expectations. My Digital Marketing training is designed to prepare dealership marketers to develop, monitor and manage their digital marketing strategy by understanding consumer behavior, and monitoring industry and market trends that inform them about how to target the behavioral triggers that drive consumers to take action and become lifelong customers.

Responsible for training the Ford dealership network of sales consultants regarding Ford products. Integral member of Ford product launch teams responsible for dealer readiness in product knowledge. Leader of cross-functional team that developed and deployed first ever content management system for Ford and Lincoln product information with its primary use in the U.S.A., resulting in consistent feature descriptions and messaging across our showrooms, reduction in content rewrites, and efficiencies with global teams requiring access to validated content.Leader, Ford eSourceBook redesign, launch and integration with newly created content management system using responsive design, resulting in easy access to key product information via desktop and mobile devices for Ford and Lincoln sales consultants.

Managed the Vehicle Marketing Launch (VML) process, a standardized process used to successfully launch marketing communications for new additions or major updates to the Ford family of vehicles. Ensured overall marketing launch cost reduction by minimizing campaign rework, facilitating senior management approvals, and setting cross-functional team expectations and direction early in the launch process.•Successfully integrated client processes into agency work flow to meet client expectations, incorporate best practices and better manage resources•Developed detailed process maps, indicating interdependencies among the various marketing departments, which are used as a pictorial resource making it easy to follow the VML process•Conducted customer evaluations to collect feedback for continuous process improvement and built a Quality Management System framework within which to work•Rewrote “Vehicle Marketing Launch Managers’ Guide”, a guidebook for easy navigation through the Vehicle Marketing Launch

Facilitated collaborative relationships between advertising agencies and internal brand/communications teams for all Ford Motor Company brands globally. Oversaw agency contractual adherence to Ford policies and procedures. Assessed client training needs on new regulations, policies, procedures and contractual obligations.

Created high-impact launch support materials and product knowledge training for Ford Division’s network of dealerships and their more than 48,000 Sales Consultants across the United States. Managed, motivated, and directed supplier teams. Responsible for $8 million annual budget.

Managed the design and delivery of training programs for employee development and performance improvement within the Ford Credit network of branch locations across the United States. Managed annual budget of $2 million.• Facilitated the development of classroom, and Computer Based Training programs in customer service, wholesale auditing and repossession, leadership development, problem solving and Microsoft suite of products• Lead a team of writers and instructional designers, coached and mentored to further develop their skills and experience in Human Performance Improvement technology• Managed multiple supplier teams and large-scale training projects simultaneously, while meeting project plan deadlines, and within budgetary parameters• Tested, selected, and deployed very first computer based training platforms for onsite learning centers in branch locations, to improve the learning experience for participants and provide timely training• Wrote detailed requests for proposals to suppliers for competitive bidding on training development projects, resulting in acquisition of highly creative, performance-based learning modules at competitive pricing• Evaluated program effectiveness through extensive usability testing. Implemented required updates to courses based on usability results prior to release