Multiple roles from Senior Manager to Director- Recognized leader with strong business acumen - Developed the ATB issues and crisis management communication plan, including roles and responsibilities, message frameworks and coordinated response processes- Responsible for day-to-day ATB issues management- Managed or assisted with communications projects that impacted a cross section of employees including ATB’s SAP banking system implementation, ATB’s move to the Google Suite of tools, corporate reorganizations and the introduction of Canada’s Anti-Spam Legislation- Ensured all communications aligned with overall brand positioning - Worked with cross-functional teams to create governance and strategy for various department initiatives including external representation and social media issues management- Researched issues and provided executives background and key message recommendations - Led a cross-functional team that reimagined and redesigned ATB’s intranet, including platform design and team member experience, information architecture, brand alignment and communication roll out- Developed and managed the internal experience for the new brand launch and subsequent marketing campaign for all 5300 team members - Developed team member social media guidelines for internal and external use- Managed ATB annual report and annual public meeting process from concept to delivery- Instrumental in creating the digital workplace strategy for ATB Financial- Supported the development of an internal content management strategy - Created and managed enterprise-wide special events - Provided expertise as reputation subject matter expert for new initiatives- Managed and developed budget for Communications team - Worked closely with Communications senior vice president as trusted confidant- Wrote speaking notes for all staff video presentation and executive external presentations- Using limited resources, was a recognized trusted, strategic partner

• Develop and implement annual strategic communications plan, including media buying, internal member communications, province-wide library awareness campaign, conference promotion, and media relations.• Create promotional materials for use in all 350 member libraries as well as oversee the development and maintenance of corporate websites.• Partner and provide communications support to all internal committee and to member libraries when necessary.

• Responsible for planning and implementing marketing projects for both Trader Publications and Homebase Media including campaign development, media buying, and market research.• Prepared annual marketing and communication plan with the aim to increase corporate exposure.• Developed and managed competitive market review and customer satisfaction, and price sensitive surveys.

• Planned, implemented and managed marketing and communications initiatives targeted at internal members as well as general public including overall advertising, promotion, media buying and public relations. Ensured that marketing objectives for the organization were balanced against the needs of the various internal Gallery departments• Prepared annual marketing and communication plan as well as developing individual plans for specific art exhibitions including organizing and executing media events, as well assisting in the coordination of art exhibition openings.• Responsible for the development, publication and distribution of major Gallery newsletters, annual report as well as responsible for website content.

• Developed and managed annual product and service marketing plan and budget and responsible the implementation of that plan including the development product promotions and related promotional material, copy writing, advertising, media buys, product logo development, direct marketing and promotional items. This included coordinating marketing programs with internal departments including Sales and Service and Information Technology.• Designed and executed major marketing campaigns including product and service introductions and enhancements.• Sought out and developed relationships with creative, printing, promotion, and media suppliers.

• Provided client demographic and segmentation data utilizing internal database and psychological software.• Analyzed and provided recommendations to senior executive on external, commissioned research reports.• Generated marketing share information utilizing Canadian Bankers Association and Credit Union Central of Alberta Data.