I’m an experienced entrepreneur with extensive financial, business and commercial acumen.I hold an MA (Hons) in Psychology and have dedicated the past two decades to studying and exploring how storytelling principles can persuade and motivate stakeholders to take action.As such, my video production company, Real TV, has produced some of the most influential national and international marketing, sales, PR, communication, digital transformation, culture change, HR, recruitment and health and safety campaigns for New Zealand’s most notable organisations - www.real- tv.co.nz. I’ve worked in many sectors, including agriculture, biotech, animal health, engineering, energy, healthcare, financial services, retail, logistics, manufacturing, insurance, and government.I’m a strategic thinker who examines the data, talks to all stakeholders and asks the right questions to identify trends and opportunities, analyse risk, and prioritise customer needs. However, my strength lies in collaborating effectively with others to craft and monitor a vision and strategy that engages with all stakeholders and delivers results.My passion lies in utilising business, innovation, and psychology to improve New Zealand’s economic, environmental, and social outcomes. I’m particularly interested in working with people who are dedicated to creating a better future.