Ensure that training and marketing solutions developed by this award-winning multimedia company convey an articulate and compelling message that is relevant to the audience. Gather information from subject matter experts; effectively organize and streamline content; craft the message for the medium and audience; and create storyboards for eLearning and marketing-oriented multimedia pieces. Perform quality assurance reviews on projects before delivery. Work with clients to assess needs and write Scope of Work documentation. Manage projects to make sure the Left Brain Media team completes them on time, on budget and with a high standard of quality.

Created clear and concise copy for ad agencies, web developers, multimedia studios, corporations and other organizations to compel the target audience and suit the medium. Analyzed markets through interviews and other research methods to develop the most practical marketing strategy. Developed training material, technical documentation and storyboards. Edit client-supplied copy to optimize the message and maintain a consistent style.

Raised communication standards as a leader in the corporate marketing of a growing global electronics company with annual net sales of $220 million. Strategized with 16 selling groups (both B2B and consumer) for successful implementation of marketing plans and the development of multilingual technical manuals. Supervised media buying and public relations for multiple markets. While responsible for copy in all marketing pieces, assured that the wording was fresh, accurate and effective in influencing the target audience. Developed organization structure and copy for numerous web sites and guided the overall internet marketing strategy.

Effectively led a department in the development of marketing materials and communications. Pioneered the development of the University's web site well before most schools entered this medium. Managed a staff of designers and photographers; collaborated with administrators and staff; wrote and edited copy for publication; worked under strict production deadlines; and assured quality printing with vendors within budget constraints. Produced the top-ranked small search piece in the Coalition for Christian Colleges and Universities, comprised of 88 schools.