As the Director of Business Insights at Daymon, I lead a team of analysts who provide data-driven solutions and recommendations to clients in the retail and consumer goods industry. With nearly 15 years of experience in analytics, I have developed a keen eye for identifying trends, patterns, and opportunities in complex and dynamic markets. I also leverage my writing skills and creativity to communicate findings and insights in engaging and compelling ways, both verbally and visually.In addition to my analytics career, I am also a published author of children's books, a certified health coach, and an entrepreneur. I have a master's degree in business education, a bachelor's degree in business education with a minor in English, plus a certification in foods, nutrition, and wellness studies. These diverse and complementary qualifications reflect my passion for learning, storytelling, and wellness. My mission is to inspire, educate, and empower others through my work and my books, and to make a positive impact in the world.