•Oversee growing e-commerce channel for US Direct consumer products ( Display, Email, Paid Search, Affiliate partners, Social, Video, Testing initiatives, etc) •Own and manage projects from original concept through implementation and evaluation after launch with focus on email and affiliate partners•Identify and manage necessary project resources including legal and compliance, overall timelines and deliverables across all tactics•Analyze and track campaigns and metrics to assist in defining new strategies•Develop and implement digital strategies for new products as they are developed

•Coordinate large outbound and inbound projects end-to-end to ensure that projects are delivered on time in accordance to Wells Fargo brand standards •Successfully manage campaign timelines and communications across multiple teams and departments, including Marketing, Product Management, Optimization, Creative, Legal & Compliance and 3rd party vendors •Responsible for quality assurance testing through audit documentation for outbound and inbound campaigns•Maintain strong relationships with Business Managers across several lines of businesses, with a focus on Insurance, Small Business, and Business Online Banking

•Serve as lead analyst on four high value franchise accounts totaling in over $480K monthly advertising revenue (Merry Maids, Benjamin Franklin Plumbing, One Hour Air, Ideal Image)•Analyze and translate aggregate data into actionable priorities for the client’s online marketing plan•Responsible for distributing teams workload, assigning cases, and managing strict project deadlines•Produce bi-weekly and monthly performance reports for high value clients and deliver to senior management and relationship managers•Developed, implemented, and oversee an internal shadowing program to help bridge communication gaps between departments and work as a cross functional team•Responsible for executing and managing display ads for the Dental Care Alliance franchise account • Extensive use of content management system, Yodle Live

• Provide analytical support and translate data into actionable priorities for a consultant team managing a portfolio of over $10MM in annual advertising spending• Create and implement pay-per-click (PPC) advertising campaigns and search engine optimization (SEO) strategies• Perform optimization tactics based on keyword research, ad copy testing and landing page optimization for high conversion rates• Selected as a top performing analyst to mentor and develop analytic skills within team

• Managed a portfolio of business of over $810K in annual advertising spending• Researched, created, and managed successful pay per-per-click online advertising campaign with Google, Yahoo!, MSN and partner networks• Provided daily marketing consultation to clients regarding pricing and promotional solutions as well as long term branding strategies• Selected as a top performing consultant to pilot a new program focusing on partnership accounts

• Researched and presented promotional opportunities to potential and existing clients• Assisted in the development and coordination of advertisement campaigns• Strengthened and maintained client relationships

• Accepted job requests from clients and input into FileMaker Pro• Edited and proofread various advertisements and campaign collateral • Coordinated projects with graphic designers to meet strict deadlines