Kim Knott Email & Phone Number

Austin, Texas Area (Work Remotely)

Process Development/Maintenance, System Expert & Training• Create and maintain a productive and efficient working environment through developing and implementing processes, maximizing systems’ capabilities and automating tasks: Ensure Planworks works Better, Smarter, Faster• Collaborate with media planning teams to identify existing client business needs, and create customized solutions • Manage multiple projects from concept to launch by maintaining strong relationships across various Planworks’ teams, and ultimately delivering on shared goals• Design metrics to measure effectiveness of new processes and systems, and use learning’s to enhance overall performance and productivity• Develop young talent through teaching SMGU Basic Training, which includes an introduction to media, as well as a broad description of Planworks & General Motors advertising philosophies• Organize, develop and conduct system training for all of Planworks: Print Buy Upload, TacPlanner, MediaPlan (BrandFX, Composer, Webviewer)

Greater Detroit Area

GMC- National Truck Brand and Western Region Planning, Hispanic Diversity Manager, Olympic Coordinator, Spot TV Manager, Network/Cable TV Manager• Assist in the development and execution of media plan that involves all aspects of media: Television, Print, Radio, Outdoor, Interactive and Emerging Technologies• Interface with regional and brand account/research groups to develop strategies that meet on-going client marketing objectives• Utilize various media systems to perform campaign results, evaluations and media analyses• Update and train GMC team on current spot/network/cable TV developments and procedures• Manage monthly national budget

Chevrolet- National Car Brand Planning/ Local Advertising & Marketing Initiative (LAMI)/ Western Region Planning / GM Graduate Program• Utilizing various media systems, such as GM CASPR, IMS, and @ Plan, to assist in the development of media plans for Chevrolet brands• Evaluate marketing opportunities with various media partners in the industries of television, magazine and the internet • Responsible for monthly consolidation of Print activity reports for the GM car group • Development and coordination of flowcharts and reports, supplied to the client, for tracking of monthly advertising activity

B.A., Marketing

B.A., Advertising