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Strategic Marketing & Partnership Executive | 20+ Years in Hollywood & Sports As the architect behind powerful partnerships and innovative marketing strategies, I bring over two decades of experience in product integration, event production, and high-impact campaigns with major Hollywood studios like Netflix and Paramount. My journey has equipped me with the unique ability to build and execute partnerships beyond the surface, delivering value from concept to launch.From leading transformative sponsorships with the NBA, NWSL, MLS, and NHL to spearheading brand visibility strategies for Nike and 24 Hour Fitness, LLC., my passion lies in crafting narratives and forging connections that resonate. Known for my “why not” and “how can we” approach, I thrive on turning complex challenges into successful opportunities through cross-functional collaboration.I use my relationship-building expertise to help brands grow through strategic partnerships and marketing solutions that elevate impact. My experience managing high-profile partnerships and my commitment to brand growth make me a trusted and sought-after partner in the industry. When I’m not in the boardroom or the field, you’ll find me cheering for my favorite teams, exploring National Park trails with my family and two Labradors, or planning my next travel adventure. Let’s connect if you want to elevate your brand through strategic, partnership-driven strategies with a touch of hospitality!
Kle + Kim Lawrence Entertainment
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PrincipalKle + Kim Lawrence EntertainmentUnited States
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OwnerKle (Kim Lawrence Entertainment) Jul 2021 - PresentI leverage my relationship-building expertise to help brands grow through strategic partnerships and innovative marketing solutions at KLE (Kim Lawrence Entertainment, LLC). I am committed to elevating brand impact and managing high-profile partnerships to drive industry recognition and enhance brand visibility. www.klentertainmentgroup.com
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Director Of Partnerships & Brand Marketing24 Hour Fitness May 2023 - Nov 2024Carlsbad, Ca, UsHandpicked by the Chief Marketing Officer to lead the development of high-impact sponsorships and partnerships in the professional sports industry. With 20+ years of experience, I specialize in innovative, forward-thinking strategies and a 'why not' approach to overcoming challenges. My leadership has brought visionary partnerships to life, including deals with the LA Clippers (NBA), Anaheim Ducks (NHL), Angel City FC (NWSL), and San Diego Wave FC (NWSL), achieving a remarkable 85% of targeted performance metrics.Key Highlights:Strategic Sports Marketing & Innovation: Drive groundbreaking strategies that integrate seamlessly with marketing goals, backed by a positive, can-do attitude that inspires teams and partners alike. Skillful Project & Partnership Management: From concept to execution, I ensure partnerships are executed on time and budget, securing high-value contracts that amplify brand visibility and engagement. Effective Team Leadership: Lead cross-functional teams collaboratively, building and maintaining relationships with key stakeholders to advance mutual goals and drive growth. High-Impact Results: Through contract activation, account diagnostics, and relationship analysis, I cultivate and sustain long-term partnerships, consistently aligning with and exceeding company KPIs in business development and market outreach. -
FounderKle + Kim Lawrence Entertainment Jun 2021 - Sep 2023KLE+Kim Lawrence Entertainment is a global marketing and consulting company, centered around purpose storytelling and entertainment. Current and past clients, include, OLIPOP, REGISTER HER, and DOTCONNECTLLC, 24 HOUR FITNESS
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Vp Of Brand Marketing & CommunicationsDotconnect Apr 2022 - Dec 2022Remote, UsI had the pleasure of working with DotConnectLLC by overseeing, strengthening, and aligning their macro brand narrative. I created art-directed marketing materials, social posts, and all brand communication efforts for all consumer-facing storytelling. I built an internal and external team to assist with marketing efforts. During my tenure, I was asked to step onto the leadership team to help steer the company's continued success as a whole. -
Film/Television Licensing & Partnership-Brand MarketingNike Mar 2018 - Jan 2021Beaverton, Or, UsPlayed a vital role in achieving various awards for design and partnerships through leading negotiations with Nickelodeon and Paramount Studios for two Nike basketball product collaborations; COMING TO AMERICA and Giannis Antetokounmpo along with SpongeBob SquarePants and Kyrie Irving. Lead and oversaw STRANGER THINGS x NIKE product collaboration with the launch of STRANGER THINGS Season 3. -
Film/Television Marketing- Brand MarketingNike Oct 2015 - Apr 2018Beaverton, Or, UsEffectively aligned product launches with such titles as Creed, Fast-8, Pitch Perfect Trilogy, Black Panther and Space Jam 2: A New Legacy, among others through identifying motion picture release opportunities. -
Film/Television Marketing- Brand MarketingNike Oct 2005 - Oct 2015Beaverton, Or, UsNurtured high-profile contacts, client services and relationships for the Nike Brand in both the Film and Television industries, that led to increased productivity. -
Film Marketing-Brand MarketingNike Mar 2001 - Oct 2005Beaverton, Or, UsInstrumental in organizing outreach strategy that resulted in securing roster of "A-List" leaders within industry-wide literary and creative cadres. -
FounderAbove The Line Placements Jul 1998 - Mar 2001Founded and successfully managed pioneering woman-owned product placement agency for motion pictures and TV productions. Represented such global brands as Taittinger Champagne and Silicon Graphics, generating significant audience engagement.
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Film Marketing ManagerThe Catalyst Group Jan 1996 - Apr 1998UsOversaw the Film Department for a top rated product placement agency, in the greater Los Angeles area. Worked with all of the leading studios, production companies and property masters in the entertainment business. Represented clients such as, Hawaiian Tropic, Playskool, Snap-On Tools, and VTech, for integration and partnerships for feature films.
Kim Lawrence Skills
Kim Lawrence Education Details
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San Diego State UniversityApplied Arts And Sciences
Frequently Asked Questions about Kim Lawrence
What company does Kim Lawrence work for?
Kim Lawrence works for Kle + Kim Lawrence Entertainment
What is Kim Lawrence's role at the current company?
Kim Lawrence's current role is Principal.
What is Kim Lawrence's email address?
Kim Lawrence's email address is ki****@****ike.com
What is Kim Lawrence's direct phone number?
Kim Lawrence's direct phone number is +131057*****
What schools did Kim Lawrence attend?
Kim Lawrence attended San Diego State University.
What skills is Kim Lawrence known for?
Kim Lawrence has skills like Marketing Strategy, Marketing, Entertainment, Brand Development, Television.
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