Manage & develop the Quality Choice private brand program through new product development, pricing and promotional planning.• Managing a 20M private label program with 84 supplier partnerships.• Launched vitamin and supplement product line with immediate sales increase and increased distribution. • Responsibility for purchase orders for all new items, ensuring quality assurance and inventory levels. • Identified and developed new processes for SKU creation directly increasing profits.• Initiated dozens of new programs in different areas including: digestive health, candy, skincare and others. • Created Marketing plans and promotions to optimize Tradeshow ROI for different product.

Responsible for the sourcing, development and implimentation of Shopko's private brand program. Also included are the sales, marketing, merchandising and promotions designed to meet Shopko's private brand goals.

Manage the private label business for the Shopko and Pamida accounts, on site at Shopko. Responsible for identifying and development of private brand company wide.• Exceeded private brand goals & grew penetration % from 12.05% in 2005 to 17.23% in 2010 for Shopko account.• Formulated program with Replenishment team in forecasting seasonal inventory requirements special initiatives & events. • Instituted private brand internal/external awareness program 2009/2010 to educate employees/customers on quality & value. • Surpassed 2009 budgeted sales goal by 24.9%, receipts came in 18% over budget and expenses were 10.1% under budget.

On-site rebate and direct mail manager exclusively at ShopKo Stores, Inc. Responsibilities included the creation and management of the Super Combo Rebate ad, category specific in-store ads and direct mail. Secured new category participation in toys, household appliances, furniture, baby care and optical departments.

Led telemarketing firm team focused on specific clients and customers.Leveraged prior knowledge of the Roundy’s / Copps account to secure their business for Gillette and West Business Services.

Budgeted, planned, and implemented manufacturer promotional plans and merchandising strategies with Grocery, General Merchandise, HBA, OTC and distributor trade classes in Wisconsin and Central Illinois markets. Responsible for all aspects of business development including brand sales growth, category sales analysis, market distribution, market share, brand development fund management and deduction reconciliation. Managed Ocean Spray Cranberries Inc., Mott’s USA, Colgate-Palmolive and Scott’s Liquid Gold.Managed over $32.9MM in annual sales.After being promoted to Business Manager, was successful in clearing up major customer deduction problem which led to Acosta being paid $30,000 in brokerage that had been held by manufacturers, pending resolution of the deduction problem. Prepared, developed and presented presentations on behalf of suppliers during monthly territory meetings.

Interviewed, trained and developed Territory Managers in all aspects of retail sales related to distribution, pricing, merchandising, planogram placement, survey selling and display activity. Planned, organized and directed weekly unit meetings and monthly principal meetings. Responsible for training and development of 6 associates in the Wisconsin market.Participated in presentation of supplier meetings.

Sales and marketing company with over $450 million in annual Wisconsin division sales. Acosta represents more #1 and #2 brands than any other sales agency in North America.

Managed Colgate-Palmolive for 33 direct wholesale customers and 9 retail customers, managing over 6.8MM annual sales.Q3 1997 – Finished the quarter 149% over quota.Q2 1998 – Finished the quarter 126% above quota.Q3 1998 – Finished the quarter 107% above quota.1997 – Finished the year 105% above quota.Q1 1999 – Finished the quarter 107.1% above quota.Promoted to Team Leader on the Colgate – Palmolive team.September 1997 – Awarded Associate of the month.

Managed fifty five store retail territory in Northeastern Wisconsin for distribution, pricing, sales, merchandising, rotation and administration. Developed sales presentations, gained and maintained distribution, planogram execution and in-store merchandising to meet manufacturers’ shelving standards.1991 Awarded Account Manager of the quarter. – Exceeded 100% forecast quarterly and annually.Promoted to New Associate Trainer along with regular job description responsibilities. Trained and developed all new hires.