Leading Worthington Industries' evolution into outdoor living and celebrations categories in CPG, and instilling brand management disciplines to drive market share growth.

• Elevated a better-for-you ice cream, novelties and protein bar startup to the next phase by increasing brand awareness and trial, and inspiring brand love through exceptional products and service.• Coached and developed a team responsible for retail and DTC marketing, CRM and customer service.• Lead consumer research to refine consumer target and develop key insights for messaging strategy.• Collaborated with European leadership team to create consistent international brand positioning.• Developed and executed $12MM marketing budget and cost-out initiatives.• Conducted media test to optimize ROI while also transitioning media buying from agency to in-house.

Initiated, planned and executed 1st and 2nd annual Celebrity Luncheon fundraisers.o Recruited local celebrities, secured food donations, radio broadcasts, newspaper ads, & emceed events.o Raised over $19,000 in donations & $30,000 in corporate sponsorships.

Led global launch of new puppy DHA claim, “Smarter, more trainable puppies”.o Led multi-functional team from project establishment through launch in less than four months, resulting in projected 13% puppy share growth in pet specialty.o Developed concept with one of the highest purchase intent scores in Eukanuba history.Led senior dog life stage initiative, including marketing plan, concept test and financial analysis.o Identified margin dilution issue, convinced organization to delay project, and recommended action plan.

Led new Folgers self-heating coffee initiative from project establishment to test market.o Completed and launched Bases II test, resulting in top 20% rankings for nearly all key measures.o Developed concept, business model, marketing plan, pricing strategy and distribution model.Led Millstone instant creamy coffee initiative.o Established team to evaluate profit potential and feasibility of expansion into higher profit skus within fastest growing coffee segment. Led team from project discovery through project establishment.

Marketing of Millstone Coffee, including development of brand equity, advertising, packaging, promotion, display, PR, new products and pricing strategy.Designed and executed all product and shelf aspects of Millstone national brand launch, resulting in $20MM incremental net sales. o Led 14-member cross-functional team to complete five national brand launch projects on time and within budget. Projects included new product development, sku optimization, packaging development and shelf display.Developed and launched three new products, delivering $2.5MM annual sales and #1 flavored coffee sku. o Developed and executed marketing plan including radio tags, POS, event marketing, store sampling and online marketing.Created and executed annual merchandising plans. Led PR Program. o Led team of agency, external relations and sales managers to execute a “living billboard” PR program in multiple cities to build awareness, brand equity and trial. Resulted in 7MM incremental impressions.Optimized Brand Equity Communication. o Led design team and external partners to develop Millstone equity guidelines for all brand communication.Led annual Millstone business review.

Executed teen test market in Southern California.o Successfully sold test market program to four customers/three channels (Kmart, Food 4 Less, Sav-on/Osco, Longs Drugs). Developed top-to-top selling strategy to ensure strategic alignment. o Managed test market implementation, resulting in sustained 25% awareness levels among teens in So. Cal. Market, and 5% volume growth of participating brands in So. Cal. market. Developed holistic baby care program for Sav-on/Osco including promotions, signage, and incremental Pampers display. Secured partnerships with Gerber, Ross and Kodak to leverage scale in baby care aisle.

Performed ground-breaking price reframing research. Results communicated corporate-wide as a benchmark in successful value communication.

Managed six employees responsible for processing support functions.Planned and controlled $6 million budget for Liquids and Roll-Ons business unit.Coordinated introduction of new products from Product Development onto full-scale packaging lines.Initiated and led a cross-functional team that succeeded in improving inventory accuracy, production scheduling efficiency, and equipment and labor management.Provided internal consulting for FDA compliance issues for five business units.Developed manual and standard operation procedures for hazardous material shipments, and trained personnel for all business units. Yielded over 50% reduction in returned shipments.

Managed new product development from R&D stage through FDA approval and product launch.Restructured packaging release process, resulting in increased efficiency and capacity, and reduced time to market. Reduced down time between packaging jobs from 8 hours to 1-2 hours.Performed sales/capacity and ROI forecasts, and resource allocation analyses.Audited manufacturing plants of joint venture partners for FDA compliance.Supervised system validation processes.