HIGHLIGHTS•Consistently increased monthly sales by 20% in a short 5 month period•Started a whole new social media campaign without any other platforms prior to this companyRESPONSIBILTIES• Create the social media strategies, budgets, and media campaigns• Manage all day to day activities across all social media platforms• Write editorial content, post, and comment on relevant blogs• Monitor all trends in social media and activities of main competitors in current industry• Create promotional material for events that are specific to target markets • Utilize existing networks to sponsor and promote special events• Provide creative design, style, and themes for each marketing campaign• Suggest and implement new features to develop brand awareness, promotions and competitions

HIGHLIGHTS• Conceptualize art direction for Lobby Boutique online store and various clothing designer look books• Personal stylist for young talent on the E! Entertainment NetworkRESPONSIBILTIES • Coordinate photo shoots for editorials, lookbooks, e-commerce product shooting, advertising, and celebrities • Source apparel, accessories, shoot location, and professional studios• Recruit photographers, models, staff, hair, and makeup artists• Keep up to date with relevant styles and changing trends in fashion and design • Creative consultant for clients • E-commerce styling, product descriptions, creative direction for seasonal promotions, stock updates, packing and shipping • Design displays, stands, and signage for store fronts, window displays, and events • Display merchandise with visual appeals to attract customers in targeted markets • Monitor merchandise inventories and ensure replenishment of fast-selling items

HIGHLIGHTS• Locale Magazine editorial July 2012 and presented fashion show for Locale Anniversary Party.• OC Stylist & OC Style Report• Voted Best Women's Boutique 2 years in a rowRESPONSIBILITIES• Develop and lead marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader• Managed budgets, social media strategies, media campaigns, and sales support requests • Designed and executed programs for company, utilizing local and national media, events, promotional flyers, social media, fashion shows, and fashion publications Monitored market trends and competitor activity to ensure high campaigns and customer retention • Strategized planning, tactics, and executions for marketing and social media platforms • Created, designed, and executed complete marketing strategy based on time sensitive campaigns • Generated, edited, published and shared daily content for all social media platforms and connections to encourage community members to take action• Develop and lead marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader

HIGHLIGHTS• 5+ years experience in woman’s buying for contemporary boutique• Scheduled appointments with 20+ vendors, view product lines, and make key decisions on future style direction• Attended trade shows and analyzed industry trends to stay on the forefront in a competitive landscape, oversaw identification and evaluationRESPONSIBILITIES• Met store's monthly targets, sales goals, and budgets • Recruited, trained staff, held weekly shift meetings, and scheduling • Ability to monitor customer service and deal with complaints well • Oversaw stock control and receiving orders • Forecasted fashions and kept up with target market trends • Traveled to trade shows, showrooms, and fashion shows to identify products that are merging with current trends and future lines • Maintained vendor database, generated reports and sales quotas• Analyzed merchandise performance and evaluate profitability • Utilized strong leadership skills and communication

HIGHLIGHTS•Created 60 person surprise event within 48 hours notice from completion to end without any complications or error•Recruited 40 volunteer models, hairstylist, and staff for Locale Magazine Anniversary fashion show party through personal networksRESPONSIBILTIES• Develop, organize, plan and promote a range of large events • Location scout for future gatherings • Communicate with clients event details and planning process • Involved in the hiring process, interview and supervise event staff of 45+ employees • Create promotional material for events that are specific to target markets • Negotiate talent bookings and contracts • Utilize existing networks to sponsor and promote special events• Provide creative design, style, and themes for each event• Organize budgets, manage expenses, and distribute profits for each event

HIGHLIGHTS• Consistently increased annual sales by 15% in a 4-year period• Generated $300,000+ annually through existing contacts and generating new businessRESPONSIBILITIES• Greeted customers immediately upon entry into VIP room and made wine and liquor suggestions for bottle service• Ensured customers enjoyed a pleasurable and secured numerous repeat customers• Skilled negotiation for special events• Excellent communication and interpersonal skills• Responsible for public relations and guest relations, consistently promoting venue activities and services, enhancing the company profile and increasing customer retention levels