Kim Marty Email & Phone Number

Zürich, Zh, Ch

Zurich, Switzerland

Consultancy in human behaviour, business strategy, data analytics and storytelling. My current passion; what human connectivity and listening look like today and how this is affecting business health, recruitment and strategic choices.

Zurich, Switzerland

Manage Mind AG is a group of strategists, scientists, innovators and project managers who provide consultation to small businesses. We facilitate business operations, oversee R&D, foster operational efficiency and uphold ethical and ESG guidelines.

Switzerland

Head of Strategy & Insights. Gathering, structuring and analyzing all market, trade, consumer, digital and environmental data to ensure the long-term strategic direction is founded on data analytics.

Switzerland

Essentially a "connecting the dots" role based on key data analytics : Brand and Product development, Online program development, Customer satisfaction, Consumer segmentation, Media and sponsorship effectiveness, Digital tracking, Global trends all feeding and shaping the long term strategic business plan.

As part of the Global Key Accounts team, this role entailed commercial development of all research led for a major FMCG company across Europe, ensuring best in class consumer and market insight practises, and a solid client relationship.Key areas of research: Consumer and Media, Usage and attitude understanding, Digital influence, Clustering & Geo-segmentation, Brand and Product, Early product innovation, Portfolio.

Responsible for all consumer led research design and implementation for FMCG and Retailer accounts with successful client loyalty established and 40% growth achieved in 2 years. Research analytics covered early innovation and product development, brand positioning, portfolio optimisation, consumer segmentation and fundamental market understanding. NPD/Innovation research “champion” for the subsidiary.

Paris Area, France

Helping FMCG and Luxury goods clients develop early innovation and optimise the product mix, manage their portfolio and understand consumer behaviour, predominantly across Europe and the US. Honed analytical skills, with the ability to make concise and pertinent recommendations from a large range of data.

Paris Area, France

Responsible for volumetric modelling (combining product mix performance with the market structure and competitor data, campaign investment and distribution) to create a volume forecast and optimal price point for new product launches or restages.