Kim Mccastle

Kim Mccastle Email and Phone Number

Managing Director and Lead Strategist @ The Castle Consulting Group, LLC
Louisville, KY, US
Kim Mccastle's Location
Louisville, Kentucky, United States, United States
Kim Mccastle's Contact Details

Kim Mccastle personal email

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About Kim Mccastle

I'm a Marketing Strategist and Consumer Insights Planner with 30+ years of experience in Consumer Products, Financial Services, Business to Business, Non-Profit and Advertising. Have helped more than 40 brands to grow - iconic brands like Jack Daniel's, Tequila Herradura, Southern Comfort, Woodford Reserve, Alcoa, Mellon Bank, Westinghouse, Mobay/Bayer, Beechnut, Nestle, and Stouffer's. My strengths are in the development of Marketing Strategy, Branding-Positioning, Communications Strategy, Innovation/New Ideas and Consumer Insights. Have worked with all levels in an organization from brand teams to the C-Suite and across all functional areas. I am passionate about Marketing and absolutely love it when there are challenging problems to solve. Creative and curious are two words that have been used to describe me, traits which allow me to see things others do not. I'm passionate about what I do - it's the work that inspires me. I want to work with fun, smart and genuine people. Recently I retired from Brown-Forman after 20 years. But because I truly love what I do, I turned right around and started Castle Consulting Group, a consultancy dedicated to Branding and Marketing. We are working with businesses, organizations, and individuals.

Kim Mccastle's Current Company Details
The Castle Consulting Group, LLC

The Castle Consulting Group, Llc

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Managing Director and Lead Strategist
Louisville, KY, US
Employees:
3
Kim Mccastle Work Experience Details
  • The Castle Consulting Group, Llc
    Managing Director And Lead Strategist
    The Castle Consulting Group, Llc
    Louisville, Ky, Us
    View
  • The Castle Consulting Group, Llc
    Managing Director & Lead Strategist
    The Castle Consulting Group, Llc Sep 2018 - Present
    Louisville, Kentucky
    The Castle Consulting Group, LLC is a Branding and Marketing consultancy dedicated to understanding brands deeply (whether those brands are companies or individuals). We then help companies transform how they see their business, the consumer and the market. CCG has developed a number of products that create more powerful brands and more fulfilled teams. Some of these include:1) Brand Roadmap – Defines your brand message/positioning creating a strong iconic brand that stands out. And reveals how the brand should look, act and speak to maximize your marketing and communications spending. 2) Brand WHY – Uncovers the deeper purpose of your brand or your company/organization, or you, the individual, creating clear understanding, greater focus and alignment.3) Brand Compass – Builds easy-to-implement near & long term strategic and marketing plans by identifying Where You Are, Where You Are Going, and How You Will Get There. 4) Brand Innovation Generator (BIG) – Help create compelling new products, services, experiences and marketing activities that will attract consumers to your brand
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  • University Of Louisville College Of Business
    Adjunct Instructor
    University Of Louisville College Of Business Apr 2021 - Present
    Louisville, Kentucky, United States
    Teaching Branding and Marketing in the Distilled Spirits Program using asynchronous learning. Students are from the distilled spirits industry, have an interest in distilled spirits or are in the U of L MBA program.
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  • Bellarmine University
    Adjunct Professor
    Bellarmine University Jul 2021 - Dec 2021
    Louisville, Kentucky, United States
    Taught Branding and Marketing in The Bellarmine evening MBA program
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  • Brown-Forman
    Director Consumer Strategy, Planning & Insights - Global Tequilas
    Brown-Forman Mar 2016 - Sep 2018
    Louisville, Kentucky
    Led strategy, planning & insights for B-F Global Tequilas. Developed positioning/brand architecture for B-F tequila brands so to better establish them in the mind of the consumer. Created guidelines for brand look/feel/voice and directed our agencies in the development and evaluation of tequila brand communication (i.e. advertising, social media, PR, and experiential). Helped lead tequila innovation effort in the US and Mexico resulting in 7 new tequila products.
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  • Brown-Forman
    Director Consumer Insights & Strategy - Cross Brand Portfolio
    Brown-Forman Mar 2015 - Mar 2016
    Louisville, Kentucky Area
    Managed Consumer Insights and Strategy for B-F Global Focus Brands (Tequila Herradura, el Jimador, Old Forester), US Brands (Coopers Craft, Tuaca, Korbel), Innovation Brands (Slane Irish Whiskey, etc) and the corporate Brown-Forman brand. This cross portfolio work involved positioning/branding, packaging, new product development, communication development and marketing strategy.
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  • Brown-Forman
    Director Of Brand And Business Insights - Tequila
    Brown-Forman Oct 2013 - Mar 2015
    Louisville, Kentucky
    Responsible for proactively developing brand and business insights that move the global tequila business forward. Worked closely with Global Director of Tequilas to develop a growth strategy for our brands - focus is primarily US, Mexico and Latin America. Actively lead development of brand positioning as well as generate both consumer and brand insights that direct product & package innovation, global pipeline, communications development, growth strategy and market development. This position required both an insights and marketing ability.
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  • Brown-Forman
    Director Of Consumer Planning Finlandia Vodka And Vodkas Worldwide
    Brown-Forman Jan 2011 - Oct 2013
    Louisville, Kentucky
    Managed consumer insight development and planning for the vodka portfolio globally - Eastern Europe, Russia, Western Europe, US and Australia. Led Planning and Insights for over ten vodka brands from ideation and innovation to positioning to market performance and strategy development. Led in the development of Occasion Based Marketing and Portfolio Strategy - work that helped focus brands in the portfolio on where to play and how to win.
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  • Brown-Forman
    Group Manager, Southern Comfort - Consumer Insight Group
    Brown-Forman Jun 2002 - Jan 2011
    Group Manager of Consumer Insights - Southern Comfort Worldwide. Managed Consumer Insights and Research for Southern Comfort in over 15 countries.
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  • Brown-Forman
    Manager Of Market Research For Jack Daniel'S Tennessee Whiskey
    Brown-Forman Feb 1999 - Jun 2002
    Louisville, Kentucky Area
    Manager of Market Research for Jack Daniel's Americas and Core MarketsResearch Manager Jack Daniel's Internationally
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  • Mellon Bank
    Assistant Vice President, Research Manager
    Mellon Bank 1993 - 1999
    Managed research function for retail bank, private banking and business banking -- with a 3 million dollar research budget. Responsible for both the primary and secondary research function,
  • Della Femina Advertising (Formerly Hbm/Creamer)
    Research Associate/Account Planner
    Della Femina Advertising (Formerly Hbm/Creamer) 1987 - 1993
    Pittsburgh, Pennsylvania
    Held both Research Associate and Account Planning positions at Della Femina McNamee (18th largest ad agency in US). Responsible for accounts in both the Chicago and Pittsburgh offices handling everything from car speakers to cat litter to plastics/elastomers.
  • Westinghouse Electric Company, Industry Services Division
    Research Analyst
    Westinghouse Electric Company, Industry Services Division 1984 - 1986
    Greater Pittsburgh Area
    Conducted marketing research including projects as far ranging as Christmas tree valves in oil/gas industry, continuous casters in steel industry and transformers in the electrical industry.

Kim Mccastle Skills

Customer Insight Alcoholic Beverages Budgets Brand Management Research Shopper Marketing Wine Trade Marketing Marketing Strategy Public Speaking Marketing Management Beverage Industry Brand Architecture Market Planning Product Marketing Advertising Brand Equity Consumer Insight Strategy Market Research

Kim Mccastle Education Details

Frequently Asked Questions about Kim Mccastle

What company does Kim Mccastle work for?

Kim Mccastle works for The Castle Consulting Group, Llc

What is Kim Mccastle's role at the current company?

Kim Mccastle's current role is Managing Director and Lead Strategist.

What is Kim Mccastle's email address?

Kim Mccastle's email address is ki****@****b-f.com

What is Kim Mccastle's direct phone number?

Kim Mccastle's direct phone number is +150256*****

What schools did Kim Mccastle attend?

Kim Mccastle attended University Of Pittsburgh - Joseph M. Katz Graduate School Of Business, Grove City College.

What skills is Kim Mccastle known for?

Kim Mccastle has skills like Customer Insight, Alcoholic Beverages, Budgets, Brand Management, Research, Shopper Marketing, Wine, Trade Marketing, Marketing Strategy, Public Speaking, Marketing Management, Beverage Industry.

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