Championing property data democratization

➤ Lead a team consist of data scientist, statistician and business analyst to implement full data science workflow, proof-of-concept and business analytic initiative ➤ Build data-fueled products that help business stakeholders improve consumer engagement insight and drive business strategy.➤ Collaborate with cross-functional team members to strategize, design and implement technical and analytical solutions that solve complex business problemsData science & analytic project portfolio:➤ Data science strategy, analytic framework & use case for NSTP, Radio, tonton & other➤ Business intelligence, report automation & online dashboard(weekly business KPI report, GA site analytic, tonton performance dashboard & other )➤ Media Prima customer 360 profile ( total 10 million+ users across both digital & non-digital channel)➤ Personalized content recommendation engine ( User-based collaborative filtering) & full automated ML pipeline in Google Cloud ➤ NSTP content, user engagement analysis & ads yield optimization➤ Audience behavioral profiling, ads clicker network analysis & similar user community detection➤ AdOps campaign performance dashboard & predictive modeling on click-through-rate (CTR)➤ Natural language processing (NLP): Automate article & content categorization, keyword categorization ( for ads targeting ) , name entity and keywords extraction, sentiment analysis, semantic engine & other➤ Tonton customer segmentation & free-to-paid conversion model

Implemented various customer analytic initiative, research and reporting that drive business insight and empower business stakeholders decision-making process ➤ Customer digital footprint and online behavior segmentation ➤ Customer multi-screen viewing behavior analysis (TV vs mobile devices, linear vs non-linear & other)➤ Customer share of wallet analysis ➤ ASTRO Circle KPI dashboard (membership and loyalty point, redemption and other)➤ Impact analysis on migration of existing SVOD subscriber to NJOI

Selected business process improvement projects➤ Manage and lead full-cycle of project implementation of Information security Management System (ISO27001:2013) and successful awarded the ISO certificate on-time and budget➤ Improved finance Account Receivable process and invoice billing cycle time by 19%➤ Scrum practice improvement initiative across multiples business unitData science and analytic (proof-of-concept):➤ Bank TAC service traffic analytic (traffic analysis, high-latency & anomaly detection)➤ Social media analytic (brand mention monitoring, sentiment analysis, tri-gram wordcloud)➤ Natural Language processing & Text mining

Dedicated 2 years running an education empowerment program for 23 schools across East and West Malaysia. We work collaboratively with school clients, education experts and various stakeholders to improve the school performance and education quality. --Client-oriented approach. Continuous improve the services, training program that fulfil their needs and requirements. --Successfully scaled the program reach by 700% in 2 years, from 3 schools to 23 schools. --Successfully increase the total participants by 20 times in 2 years, from 20 to 400+ persons --Developed and implemented education material management processes which include effective & efficient planning, contract management, pre- process & production, distribution, inventory management, customer service, evaluation & improvement.