Kim Morris Email & Phone Number

California, United States

Los Angeles, California, United States

El Segundo, California

• Responsible for establishing and overseeing the Preschool business and SpongeBob business in a newly established global division for one of the largest and most successful animation, toy and entertainment conglomerates in China. In this function, brand oversight includes:o Super Wings: Work closely with the executive team to develop the proper infrastructure and strategic vision for Super Wings, the largest IP franchise in the company which grew to just over a billion dollars in… Show more • Responsible for establishing and overseeing the Preschool business and SpongeBob business in a newly established global division for one of the largest and most successful animation, toy and entertainment conglomerates in China. In this function, brand oversight includes:o Super Wings: Work closely with the executive team to develop the proper infrastructure and strategic vision for Super Wings, the largest IP franchise in the company which grew to just over a billion dollars in retail sales worldwide in 2019.o Rev & Roll: Manage a new preschool property in co-production with DHX Media working closely with the content team in developing a story platform that executes well in toys.o SpongeBob Squarepants: Manage the Nickelodeon relationship and work collaboratively with licensor to establish a clear and compelling strategic vision in toys for its #1 franchise Show less

Greater Los Angeles Area

• Toy marketing executive responsible for managing key Global Disney girls, boys & preschool licensed representing a combined $225MM in retail sales. • Broad management responsibilities include developing business and product strategies, managing P&L’s, leading cross functional teams in design and development of product lines, interfacing and managing licensor relationships, actively selling in products to top accounts and developing and implementing marketing programs to drive… Show more • Toy marketing executive responsible for managing key Global Disney girls, boys & preschool licensed representing a combined $225MM in retail sales. • Broad management responsibilities include developing business and product strategies, managing P&L’s, leading cross functional teams in design and development of product lines, interfacing and managing licensor relationships, actively selling in products to top accounts and developing and implementing marketing programs to drive sales.• Secured and oversaw the launch of Tsum Tsum brand at retail for both Classic and Marvel business’ in 2016 which in 12 months from launch hit the top 10 ten in toys (NPD-July ‘16) and was named one of the top 7 fastest growing properties in 2017. • Secured the global rights in 2015 for the Sofia the First Preschool business in Europe, Middle East, Africa and Latin America; work closely with Disney office to establish appropriate market strategies; established a line of product targeted to meet specific market needs; brand secured $25MM in retail sales despite its 4th year in market. Show less

Greater Los Angeles Area

• Responsible for overseeing key Disney properties including Disney Fairies, Princess & Me, Sofia the First, and live action releases representing a combined $80MM in retail sales.• Led the successful U.S. launch for Sofia the First, a new Disney Jr. Preschool property, for Role Play and Dress Up categories. Developed the Strategic Launch Plan, and collaborated with cross functional team to develop the launch line of product, developing tailor made programs by retail and a… Show more • Responsible for overseeing key Disney properties including Disney Fairies, Princess & Me, Sofia the First, and live action releases representing a combined $80MM in retail sales.• Led the successful U.S. launch for Sofia the First, a new Disney Jr. Preschool property, for Role Play and Dress Up categories. Developed the Strategic Launch Plan, and collaborated with cross functional team to develop the launch line of product, developing tailor made programs by retail and a comprehensive launch plan; launch forecast exceeded plan by 250%. • Responsible for managing the Disney Fairies franchise as the master toy licensee, working in close collaboration with Disney as well as internal cross functional teams to grow the Fairies franchise; ranked as the #2 girl’s brand for Jakks. • Led the strategy, development and successful launch of Disney Princess & Me, a lifestyle doll brand launched as an account exclusive. Worked in tandem with Disney, Sales, and TRU counterparts to create a comprehensive marketing launch plan that drove $10mm in retail sales within the first 3 months of launch. Show less

Long Beach, Ca

• Marketing consultant for Funosophy, a full-service kids marketing and design firm that specializes in girl’s toys. Represented “first hire” to the company and, as a result, had a myriad of roles and responsibilities associated with an entrepreneurial environment. Worked with over 30 small to medium size toy companies; over two- thirds resulted in repeat business. Projects included: category reviews, strategic product plans, marketing plans, advertising development/reviews and… Show more • Marketing consultant for Funosophy, a full-service kids marketing and design firm that specializes in girl’s toys. Represented “first hire” to the company and, as a result, had a myriad of roles and responsibilities associated with an entrepreneurial environment. Worked with over 30 small to medium size toy companies; over two- thirds resulted in repeat business. Projects included: category reviews, strategic product plans, marketing plans, advertising development/reviews and research• Established a profitable research department for Funosophy. Accomplished the following: designed and packaged proprietary research products that addressed key toy needs, established an alliance and negotiated a partnership arrangement with two vendors, created all collateral to sell & market products to clients and, successfully utilized products to bring new clients into our portfolio• AE responsible for securing the most new clients into the Funosophy portfolio through sales/ outreach efforts• Developed a strategic blue print to re-launch the stagnant Gertie Ball business at Small World Toys – re-launch generated a 25% increase in sales for the 10+ year old brand. • Team leader on the first girl’s initiative for RC2 Corporation - responsible for developing both the brand and product strategies and managing key aspects of the brand’s launch including product, packaging and advertising. The brand was featured as “top 10 toy of the year” on the Today Show Show less

El Segundo, Ca

• Responsible for the management and growth of the large and small doll categories for Mattel on a worldwide basis. This includes managing Cabbage Patch Kids and Polly Pocket - two designated “core” brand in Mattel’s portfolio ($108MM in sales). Managed a marketing team of six individuals• Developed a comprehensive 3-year worldwide marketing plan to revitalize the Polly Pocket Brand. Plan led to a new Brand positioning and strategic vision which, in turn, effected all elements of the… Show more • Responsible for the management and growth of the large and small doll categories for Mattel on a worldwide basis. This includes managing Cabbage Patch Kids and Polly Pocket - two designated “core” brand in Mattel’s portfolio ($108MM in sales). Managed a marketing team of six individuals• Developed a comprehensive 3-year worldwide marketing plan to revitalize the Polly Pocket Brand. Plan led to a new Brand positioning and strategic vision which, in turn, effected all elements of the Marketing Mix including product, advertising, packaging, price, merchandising, etc. – One year after launch, Brand recaptured the #1 rank in the small doll category with a 14% share of market and achieved $30MM in sales• Drove and managed the first successful worldwide ad campaigns for the Polly Pocket and Cabbage Patch Kids franchises. (Extensive media experience; responsible for six new commercials annually)• Oversaw the Spring and Fall new product innovation process for large and small dolls. Responsible for the marketing plan and launch of at least 20 new products a year, working in tandem with a core team of designers and engineers. Key highlight: led team that developed a new sized Polly Pocket doll with patented rubberized clothing, thus introducing a completely new way to play with small dolls. This product revolutionized the business and allowed for the successful relaunch of the brand Show less

Greater New York City Area

• Oversaw the development, refinement and execution of all elements associated with three major new product introductions under minimal guidance. Responsibilities included; market research, product development, package design, advertising, promotion and pricing• Managed all aspects of the Marketing Mix for existing line of chocolates ($20MM in sales) created for new usage occasion (Self-Consumption and Home Entertainment)• Introduced new Dessert Chocolate line in August; sales 135%… Show more • Oversaw the development, refinement and execution of all elements associated with three major new product introductions under minimal guidance. Responsibilities included; market research, product development, package design, advertising, promotion and pricing• Managed all aspects of the Marketing Mix for existing line of chocolates ($20MM in sales) created for new usage occasion (Self-Consumption and Home Entertainment)• Introduced new Dessert Chocolate line in August; sales 135% above forecast• New Chocolate Bar line received management approval for Fall ’97 launch. Launch Plan to double the business in one year via expansion to new distribution channels (supermarkets)• New Cookie line is in its initial phase of development; preliminary product research has been completed; outside sourcing, initial packaging and pricing is being established• Analyzed market trends and consumer behavior to identify distinctive, new ideas that can incrementally build Godiva’s sales and profitability• Managed P&L for New Products; oversaw Budget for the entire Marketing Division Show less

Greater New York City Area

• Introduced major new product line, Time Off makeup, which increased Face sales over 25% and won Revlon Charlie Award for best product launch• Ongoing management of existing line of 110 SKU’s, which represent a third ($47MM) of Almay’s sales• Initiated highly successful direct mail campaign that attracted new users to franchise• Task force leader responsible for ensuring timely product launch and achievement of sales goals• Cross Functional Face Task Force Representatives (one… Show more • Introduced major new product line, Time Off makeup, which increased Face sales over 25% and won Revlon Charlie Award for best product launch• Ongoing management of existing line of 110 SKU’s, which represent a third ($47MM) of Almay’s sales• Initiated highly successful direct mail campaign that attracted new users to franchise• Task force leader responsible for ensuring timely product launch and achievement of sales goals• Cross Functional Face Task Force Representatives (one of two Marketing representatives) Responsible for positioning Revlon as innovation leader in categoryPreviously, Kim served as Product Manager for Almay. Her responsibilities included the following:• Managing Almay’s Skincare, Beauty Care and Suncare lines, which represent 35% of sales. Developed product line objectives, strategies and marketing plans• Monitoring on an on-going basis sales volume, forecasts and profit objectives• Executing programs and promotions and consistently managed to meet or exceed all targets Show less

Greenwich, Ct

Executed all aspects of marketing and product development for the Vaseline Intensive Care brand at this major corporation.

Bachelor'S Degree, Speech

Activities and Societies: President of NOVA (Northwestern's Organization for Volunteers in Action) and sorority member at Delta Delta Delta.

Education record