Kim Morris Email & Phone Number

California, United States

Los Angeles, California, United States

El Segundo, California

• Responsible for establishing and overseeing the Preschool business and SpongeBob business in a newly established global division for one of the largest and most successful animation, toy and entertainment conglomerates.
• Responsible for establishing and overseeing the Preschool business and SpongeBob business in a newly established global division for one of the largest and most successful animation, toy and entertainment conglomerates.

Greater Los Angeles Area

• Toy marketing executive responsible for managing key Global Disney girls, boys & preschool licensed representing a combined $225MM in retail sales.
• Broad management responsibilities include developing business and product strategies, managing P&L’s, leading cross functional teams in design and development of product lines, interfacing and managing licensor.
• Broad management responsibilities include developing business and product strategies, managing P&L’s, leading cross functional teams in design and development of product lines, interfacing and managing licensor.
• Secured and oversaw the launch of Tsum Tsum brand at retail for both Classic and Marvel business’ in 2016 which in 12 months from launch hit the top 10 ten in toys (NPD-July ‘16) and was named one of the top 7 fastest.
• Secured the global rights in 2015 for the Sofia the First Preschool business in Europe, Middle East, Africa and Latin America; work closely with Disney office to establish appropriate market strategies; established a.

Greater Los Angeles Area

• Responsible for overseeing key Disney properties including Disney Fairies, Princess & Me, Sofia the First, and live action releases representing a combined $80MM in retail sales.
• Led the successful U.S. launch for Sofia the First, a new Disney Jr. Preschool property, for Role Play and Dress Up categories. Developed the Strategic Launch Plan, and collaborated with cross functional team to.
• Led the successful U.S. launch for Sofia the First, a new Disney Jr. Preschool property, for Role Play and Dress Up categories. Developed the Strategic Launch Plan, and collaborated with cross functional team to.
• Responsible for managing the Disney Fairies franchise as the master toy licensee, working in close collaboration with Disney as well as internal cross functional teams to grow the Fairies franchise; ranked as the #2.
• Led the strategy, development and successful launch of Disney Princess & Me, a lifestyle doll brand launched as an account exclusive. Worked in tandem with Disney, Sales, and TRU counterparts to create a comprehensive.

Long Beach, CA

• Marketing consultant for Funosophy, a full-service kids marketing and design firm that specializes in girl’s toys. Represented “first hire” to the company and, as a result, had a myriad of roles and responsibilities.
• Marketing consultant for Funosophy, a full-service kids marketing and design firm that specializes in girl’s toys. Represented “first hire” to the company and, as a result, had a myriad of roles and responsibilities.
• Established a profitable research department for Funosophy. Accomplished the following: designed and packaged proprietary research products that addressed key toy needs, established an alliance and negotiated a.
• AE responsible for securing the most new clients into the Funosophy portfolio through sales/ outreach efforts
• Developed a strategic blue print to re-launch the stagnant Gertie Ball business at Small World Toys – re-launch generated a 25% increase in sales for the 10+ year old brand.
• Team leader on the first girl’s initiative for RC2 Corporation - responsible for developing both the brand and product strategies and managing key aspects of the brand’s launch including product, packaging and.

El Segundo, CA

• Responsible for the management and growth of the large and small doll categories for Mattel on a worldwide basis. This includes managing Cabbage Patch Kids and Polly Pocket - two designated “core” brand in Mattel’s.
• Developed a comprehensive 3-year worldwide marketing plan to revitalize the Polly Pocket Brand. Plan led to a new Brand positioning and strategic vision which, in turn, effected all elements of the… Show more
• Developed a comprehensive 3-year worldwide marketing plan to revitalize the Polly Pocket Brand. Plan led to a new Brand positioning and strategic vision which, in turn, effected all elements of the Marketing Mix.
• Drove and managed the first successful worldwide ad campaigns for the Polly Pocket and Cabbage Patch Kids franchises. (Extensive media experience; responsible for six new commercials annually)
• Oversaw the Spring and Fall new product innovation process for large and small dolls. Responsible for the marketing plan and launch of at least 20 new products a year, working in tandem with a core team of designers.

Greater New York City Area

• Oversaw the development, refinement and execution of all elements associated with three major new product introductions under minimal guidance. Responsibilities included; market research, product development, package.
• Managed all aspects of the Marketing Mix for existing line of chocolates ($20MM in sales) created for new usage occasion (Self-Consumption and Home Entertainment)
• Introduced new Dessert Chocolate line in August; sales 135%… Show more
• Introduced new Dessert Chocolate line in August; sales 135% above forecast
• New Chocolate Bar line received management approval for Fall ’97 launch. Launch Plan to double the business in one year via expansion to new distribution channels (supermarkets)
• New Cookie line is in its initial phase of development; preliminary product research has been completed; outside sourcing, initial packaging and pricing is being established

Greater New York City Area

• Introduced major new product line, Time Off makeup, which increased Face sales over 25% and won Revlon Charlie Award for best product launch
• Ongoing management of existing line of 110 SKU’s, which represent a third ($47MM) of Almay’s sales
• Initiated highly successful direct mail campaign that attracted new users to franchise
• Task force leader responsible for ensuring timely product launch and achievement of sales goals
• Cross Functional Face Task Force Representatives (one… Show more
• Cross Functional Face Task Force Representatives (one of two Marketing representatives) Responsible for positioning Revlon as innovation leader in categoryPreviously, Kim served as Product Manager for Almay. Her.

Greenwich, CT

Executed all aspects of marketing and product development for the Vaseline Intensive Care brand at this major corporation.

Bachelor'S Degree, Speech

Activities and Societies: President of NOVA (Northwestern's Organization for Volunteers in Action) and sorority member at Delta Delta Delta.

Education record