Oversees the marketing communications and brand management for a nationally recognized and respected group of insurance companies which offers a variety of life, health, and wealth products. Manages the brand marketing team in the creation of marketing campaigns, product launches, sales materials, website content, event management, public relations, and social media.Develops and implements the annual strategic marketing communications plans to support LBIG’s long-term strategic goals.Provides leadership, guidance, and counsel to the brand marketing team and lines of business on key messaging and communication priorities.Embeds the organization’s vision and values in all aspects of brand communications.Serves as an ambassador for the LBIG brand across the organization.Tracks core metrics and regularly reports on progress.

Oversaw corporate marketing communications and brand management for a national health benefits general agency. Managed team in the creation of marketing campaigns, sales enablement materials, advertising, public relations, and social media. Represented the Marketing department in cross-functional teams to support corporate strategic initiatives and merger and acquisition activities.Expanded PR footprint through local, national, and trade media, resulting in 22 media mentions, 34 million impressions, and $787k publicity value in H1 2021.Relaunched corporate brand and key messaging to align with company’s new mission, vision, and values.Collaborated with the Human Resources team to launch new company Intranet.Executed change management communications through a variety of channels.Planned annual sales incentive trip for customers and sales associates. Successfully managed 24 domestic and international corporate travel events.Implemented new customer experience software with CRM integration.

Collaborated with Service, Sales, and Product Development to build integrated programs to drive sales and customer retention. Implemented retention and lifecycle programs, including company customer satisfaction and Net Promotor Score survey programs.Created the “BE BenefitMall,” an employee education program, to deliver new branding, company positioning, and social media guidelines to 1,200 employees across 30 offices nationwide.

Launched a new demand generation program from the ground up, building a foundation for success in marketing engagement and sales enablement.Built nurture campaigns, analyzed lead lists, and tracked lead engagements to provide actionable prospects to the sales organization.

Key player involved in the integration of marketing teams following the 2012 merger with CompuPay and contributed to the company’s corporate rebranding initiative.Served as the subject matter expert for the Salesforce CRM implementation project.Upgraded email marketing capabilities by transitioning the organization to Marketo and worked with Salesforce developers to create a closed-loop, seamless integration with the CRM.

Led a team of three marketing specialists to implement regional and national marketing communications and campaigns. Oversaw field marketing, national brand awareness campaigns, and research initiatives. Partnered with third-party research firms to gain customer insight, generate reports, and prepare analysis for use by the executive team.

Managed field marketing programs, implemented partner retention initiatives, implemented new company e-Store, and coordinated local and regional brand campaigns.

Supported the marketing needs for a national consumer packaged goods client, including packaging, collateral, print, and digital needsParticipated in the execution and fulfillment of sweepstakes and rebate promotionsCompiled client case studies and conducted competitive researchCoordinated and managed activities necessary to meet the needs of assigned projects