• Insights driven media professional with 15+ years of agency and client-side brand and performance media strategy, investment & measurement experience spanning numerous industries including Finance, CPG, Wine & Spirits, Consumer Electronics, Fashion and Beauty. •Leader with extensive strategy & activation experience across all media channels including Digital (programmatic display, social, video, audio, mobile, search, influencers & custom content), Premium Video (Linear TV, Addressable, OTT, CTV, DRTV, Programmatic TV), Print, Out of Home & Radio• Experience overseeing internal media teams and media agency in the development of data driven brand and performance media strategies for budgets exceeding $200MM•History of leading high profile multi-media sponsorships including the Olympics, The Citi Today Show Concert Series, NCAA March Madness & NASCAR•MBA from Fordham Graduate School of Business•Awards: 2009 Effie (Silver Coke Zero), 2012 iMedia Campaign of the Year, Silver Effie & Bronze Effie (Samsung Mobile), 2017 Bronze Effie (Citi Double Cash)•Recognized by Brand Innovator as one of the Top 100 Women in Brand Marketing 2018