* Played a key role in creating and introducing new Business Operations offerings, strengthening the company's competitive edge.* Mentored the team to improve marketing deliverables and client satisfaction.* Led and executed numerous client initiatives, including: * Designed and implemented seamless marketing workflows that optimize efficiency across people, processes, and technology. * Maximized tech stack effectiveness through detailed audits and… Show more * Played a key role in creating and introducing new Business Operations offerings, strengthening the company's competitive edge.* Mentored the team to improve marketing deliverables and client satisfaction.* Led and executed numerous client initiatives, including: * Designed and implemented seamless marketing workflows that optimize efficiency across people, processes, and technology. * Maximized tech stack effectiveness through detailed audits and assessments, driving business growth. * Spearheading the creation and deployment of Marketo solutions, ensuring successful integrations and maximizing marketing ROI. Show less

(LeadMD was acquired by Trendline Interactive, together rebranded as Shift Paradigm.)

* Developed revenue operations service offerings.* Created toolkits and training for sales and delivery teams on offerings.

* Worked with retainer and one-time clients to dive into processes, strategize on transforming systems to support business goals, and execute the strategies. This includes initiatives such as lead lifecycles, lead scoring, content analysis and planning, nurture strategies, and playbook creations.* Performed technical implementations and system checks of Marketo and other integrated systems.* As subject matter expert, advised on marketing automation trends; also contributing to the blog.

* Certified Pure Barre Instructor (multi-level)

* Oversaw Marketo operations for North America, directing marketing strategy and execution.* Enhanced marketing-sales alignment through the successful rollout of MSI, including comprehensive training and ongoing support.* Led MOPs executive reporting efforts and developed scalable solutions for presenting key metrics.

* Administered and optimized the Marketo instance to drive marketing effectiveness and performance.

* Worked closely with the BDR and campaigning teams to help produce campaigns in Marketo and create targeted marketing materials.