Kim Phan Email & Phone Number

Vietnam

Vietnam

· Lead the product launching campaign.· Pricing management· Develop trade marketing strategy that is fully integrated with the company, category, brand strategy .New channel/category development· Convert the consumer value proposition, developed by business strategy into customer and shopper value proposition at the channel and customer level· Trade marketing programs creation, execution and evaluation· Manage sales practice to reach target sales for all products (KPI)· Lead the offline activities, activities calendar/topic & KOL to create event for VIP customer.· Execute dealer shop display by seasonality, shop opening & decoration, shop graphic, in-store POSM.· Tailored in-store activities to support dealer in achieving sell-out target.· Create tailored photo gallery for dealer shops and Fuji brand shop.· Coordinate with sales team in other dealer support.

Vietnam

 Develop; implement the successful Sales promotion scheme & execution of the channel marketing strategy to qualification Partner, Customer’s requirement to archive effective sales out  Determine the investment by reviewing key points and evaluating ROIbuild an exclusive community of self-sufficient and loyal partners through ATL & BTL activities.  Manage the resources and budget control of the A&P program; submit regular progress report to the Head quarter's Management.  Lead the outsource agencies to build weekly and monthly marketing sensing report; provide detailed insights, highlight potential opportunities, and propose valuable solutions.  Create and maintain a database of existing and potential channel partners, understand and conduct partner profile mapping  Assess and analyze actual and potential sales achievements of the partners in the respective system products and solutions categories  Introduce processes, systems and training required to drive better channel performance  Define objectives, criteria, benefits, rewards, KPIs and measurements and obtain consensus prior to the implementation of the channel program  Provide supports to channel partners like product training through e learning and webinars, business and marketing planning, and regular performance reviews

Samsung TV Branding Display Best practice of SEA 2013-2014 Awards.  Lead of develop display standard for Key Dealers, Brand shop .Nationwide In-store communication planning : New model launched, re-launched and promotion Manage activations to support for sales activity in Key event/Launch in Direct account & Master Dealer. Develop in/outdoor fixture concepts for Samsung Experience Shop, Shop-in –Shop and fixture based on Samsung Brand positioning, Shop environment and opportunities. Build the Retail excellence team to manage Display share & enhance branding by visual merchandizing. Control in-store communication budget and Operation cost aligned with annual plan following company strategy. Determine the investment by reviewing key points and evaluating ROI, plan and supervise key dealers to follow the Investment Criteria and Scorecard.Contribute to reach No.1 M/Share in TV business (from 25% in 2013 to 35% in 2014) Set promoters program, floor salesman and dealer incentive, performance to track and control to ensure sales team achieves the target; the average sell out increase 10% per month from 2013. Negotiate with sales, dealers, accountants to deploy the display standards in-stores based on global guideline and update to the management, RHQ or HQ monthly. Manage the outsource agencies to build daily, weekly and monthly report; provide detailed insights, highlight potential opportunities, and propose valuable solutions. Organize and lead the field force team in retail operations by defining the timeline and target.

Samsung Electronics Vietnam

Contribute to achieve the global awards: Samsung SEA Best practice of NX 1000 camera, No.1 leadership of SEA June -Y12, IT Vietnam‘s in-store communication, 120days Samsung’s branding “THE BLUE PROJECT."  Organize & Execution for Product launches: Media Tour, Dealer Tour & Exhibition, Dealer Shop activation in seasons & support Sub Dealer event (Participant from 100 pax and above). Lead the deployment, distribution and installation of shop displays; and retail marketing to internal and external customers; Sales growth increased to 84% from 79% & achieved 45% market share. Control in-store marketing execution on time frame as guidelines and responsible for shop display enhancement; 98% meet deadlines. Coach & monitor outsource to set marketing tools reports: Promoter team (direct communicate with consumers), Tele team (Serve Key Dealers). Organize the training schedules when products are launched and increase customers’ mindset about products and firm’s brand. Forecast promotion gifts and negotiate with agencies, accountant team to support marketing program; meet 95% sell out target as plan.

Samsung Electronics Vietnam

2 nd Promotion Grade’s change & Samsung Best Employee 2010. Assist manager to brief ATL, media to agencies and monitor efficiency to maximize effectiveness, included analysis of post marketing results. Lead to brief ATL and BTL campaign materials, marketing communications and POS production & shop front communications to ensure that we increase our leadership and market share position. Integrate holistic marketing for ATL, BTL. Measure marketing and media ROI efficiency. Build strong relationship with store manager and make co-op programmers to increase sell out. Drive new TV/AV product and communication materials, especially during launches, festive promotions. Plan and execute Dealer/sales Incentive trips (events, promotions, programs leads generation) Supervise marketing budget and evaluate agencies productivity.

Vietnam

1 st Promotion Grade’s change Managing the products throughout the product lifecycle, gathering and prioritizing products and customer requirements as HOD’s concept. Pricing control & tracking to make sure the market run on track. Working with sales, marketing and service team to ensure AP1, AP2 forecast satisfaction goals are met. Generate ideas and concepts to increase awareness, usage and product values New product training to sales & demos to customer: Plan & implement product specific training course to sales force, customers. Sales enablement: Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products. Market intelligence: Product market intelligence and competitors' information and regular feedback (customers, competitors, pricing, service, coverage, etc...)