The creators of AAX, RedBumper, and Pearl360 introduce CarOffer, the industry's first instant trade platform. CarOffer solves the industry's biggest challenges: record high auction prices and fees, low appraisal to trade close ratios, aging inventory depreciation, and the race-to-the-bottom "strategy" driving drastic margin compression. CarOffer, in collaboration with the most prominent pre-owned operators in the United States and over 1.5 million vehicles of instant buying power and counting, is the new automotive ecosystem. It's time to bring profitability back to your dealership.

Pearl Technology Holdings is an automotive technology incubator based in Dallas, TX. We’re here to create software that sets new standards for the buyers and sellers of automobiles. Our mission is to “rethink automotive” and connect our dealership clients directly to the wants and needs of their consumers. - Provide expert consultation and guidance on marketing strategies for dealership clients.- Concept and implement in-store processes to generate incremental revenue- Responsible for growing our client’s businesses day in and day out.

• Developed resource strategies, budgets, and specialized support necessary for cost effective deployment of programs/services• Collaborated with Team Leaders, Program Managers, IT and other business development executives to execute client marketing initiatives• Responsible for training, mentoring, coaching and support of staff 15-20 marketing consultants and 2 team leaders • Successfully developed and launched an innovative digital marketing program • Attended regional/dealer meetings across the nation to present personally developed program presentations• Trained Mazda field and dealers on Mazda Digital Enhancement Program (digital marketing)

• Built strong consulting relationships with assigned Mazda Dealer base and Region/Zone Manager• Assisted in training Marketing Assistants and Marketing Consultants on products and systems/processes• Created and presented training material for Mazda Dealers and Region meetings• Assisted in the collection, review and analysis of documentation of dealer communications in the Customer Relationship Management system• Maintained productions calendars and timelines for assigned marketing initiatives/events• Created, updated and maintained marketing plans for individual Dealers and created reports for Team Leaders regarding program performance

• Consulted 125 Southeast Mazda dealerships on their multi-channel marketing needs in order to increase service retention• Maintained relationships among Mazda corporate representatives and dealerships to increase dealer participation• Created dealer marketing plans using national reporting analysis, competitive shopper data, segmentation and offer analysis reports

• Managed a staff of 7-10 team members• Direct control over the department budget, payroll expenses, schedules and hiring • Trained all new team members and provided continuing education for existing team members • Direct sales to contractors and home owners • Responsible for achieving sales and revenue goals