Vice President Of Marketing And Analytics
CurrentSupport & continuous development of CleanCut online presence through online store, website, communications, and social media campaigns and analysis.Support distributor and partner relationships through communication, design assistance and materials.Manage, execute and analyze the following:• Google Adwords campaigns - Dynamic Keyword Search, Display Network, Manual KeywordSearch, YouTube TrueView• Bing Ads campaigns• Google Shopping campaigns• Pinterest Ad campaigns• Facebook Ad campaigns• Content creation for Facebook page and engagement with users• Online store plugins and minor front-end changes• Company CRM system• Company reviews and lost customer campaigns• Amazon listings and online store content• Quarterly national post card mailers - sent to over 15,000 recipients• Creation and execution of monthly e-newsletters to existing customers• Development of marketing materials for online distributors using Adobe Suite• Attendance at national trade shows and partner meetingsManage marketing interns to complete business develop initiatives.Conduct weekly marketing meetings with CFO and CEO to discuss initiatives, budget and planning.Analyze social media analytics, trends and ROI for ads.