- Manage product portfolios and their lifecycle in a fast paced industry- Define business models and value propositions by deeply understanding the market trends and consumer behaviours- Provide technical training for inside and outside sales force as well as strategic customers - Work closely with supply chain and new product development teams to ensure the right products are brought to market- Extensive understanding of utility rebate and certification requirements relating to the lighting solutions market- Participate in the strategic planning process and roll out to team for implementation- Development and communication of product positioning in specific applications - Work closely with operational team to make sure it follows business targets and current market trends- Manage and coach a team of Product Specialists focused on developing programs and tools

- Develop all marketing collateral for respective categories- Deliver on corporate actions and take lead on various strategies/tactics- Drive tools and programs to grow sales- Organize projects, training activities which support sales objectives- Work closely with graphics and marketing communications teams to ensure development of tools

- social marketing initiatives (blog design, creation and management)- creative writing (technical whitepapers, enewsletters, brochures, etc.)- public relations network development- event/conference planning and management- integrated online marketing initiatives (SEO optimization, website management, webinars, mass eblasts, etc.)

planning, developing and implementation of a clear marketing planmanaged website development (created copy, media releases, ads, etc.)coordinated and managed promotional efforts (direct, WOM, media)