Kim Richardson-Roach Email & Phone Number

United States

Quincy, Massachusetts, United States

Quincy, Massachusetts, United States

Manage Strategic initiatives for the DiPLA loyalty & Personalization team, including prioritization, budgeting and vetting new opportunities

Quincy, Ma

Managing campaign strategy & details to personalize and target customers for Stop & Shop to drive sales and loyalty in the customers channel of choice.

Woonsocket, Ri

- Define and execute evolution of ExtraCare infrastructure - Lead ExtraCare Portal Evolution and Execution - Design, implement, manage overall governance process for ExtraCare IT resources Product Owner for application to facilitate all CRM submissions from our vendor partners- Defined Business Needs- Executed RFP, Managed IT Requirements, Testing, Training, Future Upgrades

Wellesley, Ma

inStream provides Targeted Marketing Solutions - we deliver targeted offers and content to multiple touchpoints based on customer-specific purchase, affinity and loyalty data no matter where the purchase originates - in-store, e- or m-comm.Responsible for managing on-boarding process for new retail partners and managing the day to day operations

Quincy, Ma

Responsible for managing several key projects for the Peapod E-Commerce Division. Roles were primarily related to Marketing and Finance activities. Lead the Design, RFP process and implementation of associate touch points at a key fulfillment center, Lead the creation and presentation to Peapod executives on a pilot that was accepted. Partnered with key team leaders to develop an associate engagement initiative and was responsible for driving and implementing several key reward programs

Responsible for marketing representation during ERP systems configuration and Price/Promotion system development. Responsible for coordination of all system testing, training, and documentation of processes and procedures for merchandising.Stream lead for Price/Promotion for all ERP module implementations across all business areas.Lead selection process for Advertising, Merchandising, and Promotions (AMP) systems selection. Which included RFI, RFP, RFQ and contract negotiation process.Chosen as Marketing Business Lead and Price/Promotion implementation leas lead for AHOLD USA Retail organizational implementation.

Responsible for representation, system design and solution management for Marketing department for Oracle ERP implementation. Lead RFP/vendor selection and negotiations for the Price/Promotion solution. Appointed continental Ahold USA lead to coordinate Implementation for AHOLD USA. Lead an indirect project team of over 50 members from all areas of the organization. Responsible for functional detailed requirements both technical and business processes, organizational change management and training of new solution. Self motivated, requires minimal direction, effective at fostering a positive team environment. Have proven track record on successfully facilitating and implementing major change in an organization. Excellent presentation, verbal and written communication skills.

Responsible for Managing the entire Marketing budget, requiring understanding of all Marketing elements and allocating spend based on the best possible ROI. Responsible for managing the Marketing Accounting process which included processing payments, journal entries, accruals, account reconcilations, signing off on Sox compliance. Responsible for the Print and Distribution process for 10+ million weekly circulars, which included managing the partnership of 80+ vendors including contract negotiations. Responsible for the Marketing department workflow process, which ensured all jobs are completed in a timely manner for the best price and meet predetermined objectives. Responsible for managing the Marketing systems to ensure functionality met business needs, which included serving as the gatekeeper for all Marketing systems projects to ensure that all projects are priortized and minimize risk.

Responsible for managing the Customer Marketing Programs for vendor partners. Developed and and executed highly targeted consumer added-value programs with third party partners. Obtain, retain and further develop specific customers within targeted markets/programs. Led the AUSA Direct Mail Co Marketing program across all banners with 1 million + circulation. Managed all co-marketing initiatives including creative and media strategy to support targeted segment programs. Research and identify customer(s) needs, desires and motivators to manage sales and earnings against budgeted goals. Interface with category managers and manufacturers to obtain funding for promotional programs. Evaluate and interpret reporting that identifies growth areas within customer segments, departments/categories, and brands. Integrate customer data into category management strategies to develop and measure loyalty/retention/trial initiatives. Develop best practice guidelines based on program results.

Managed six person Grocery Buying Department. Negotiated with vendors on new items, product costs and promotions. Reviewed supply chain opportunities to increase sales. Responsibilities included: pricing, planograms and marketing to maximize profits. Collaborated with Category Manager to develop, strategize and implement category plan. Directed Corporate and Store operations to ensure programs were effectively implemented. Served as a Buying Representative on several committees which addressed marketing programs, best practices and systems opportunities.

Selected by Senior Management to participate in a two-year Executive professional development program. The program provided hands-on experiences in all facets of the supermarket company operations. Interacted with Senior Management to gain an understanding of the Company’s strategic goals. Represented the Company as a Procurement expert to determine best practices and implemented a new supply chain process for Ahold USA.

Managed one of Stop & Shop’s top gross profit stores. Provided proactive leadership for total store activities. Responsibilities included: overseeing the daily activities of 450+ employees, people development, diversity, labor relations, customer service, profitability, merchandising and sales, payroll, community relations, strategic business planning, sanitation/safety and compliance with local, state and federal laws. Interacted with Store Manager and Department Heads to increase store profitability through increasing product sales, controlling costs and inventory/product shrinkage. Worked to ensure a high level of customer service by providing a good in-stock position for all inventory inclusive of sale items.

Managed vendor negotiations relative to product costs, cash terms, promotions and lead times to maximize sales. Analyzed stock turn and store fill ratio to identify product requirements. Visited distribution centers and stores to analyze process flows, make enhancements and ensure planograms were effectively implemented. Served as Buying Representative on several committees, which addressed systems’ issues and marketing programs. Communicated committee decisions to Buying Department and trained staff on newly developed processes and procedures. Managed daily responsibilities of three Buying clerks.

Managed vendor negotiations relative to product costs, cash terms, promotions and lead times to maximize sales. Analyzed stock turn and store fill ratio to identify product requirements. Visited distribution centers and stores to analyze process flows, make enhancements and ensure planograms were effectively implemented. Served as Buying Representative on several committees, which addressed systems’ issues and marketing programs. Communicated committee decisions to Buying Department and trained staff on newly developed processes and procedures. Managed daily responsibilities of three Buying clerks.

Held the positions of Accounts Receivable Group Head, Contract Control Audit Group Head, Advertising Specialist Clerk and Inventory Control Clerk.

Masters Certificate, Pmbok - Project Management

Black Belt, Lean Six Sigma

Certificate, Project Management

Mba, International Business - Marketing

Bsba, Accounting