Insights And Analytics Lead
Current- Specialist in Membership Retention analysis. Working on processing (ETL) and analysing clients’ existing datasets to generate business insights and predict long-term performance against their objectives. This role.
- Strong ML skills in R used for Segmentation and Retention forecasting. Focus on running segmentation analysis in R to highlight customer profiles and apply NLP to identify optimal positioning and communication.
- Subject matter expert in Conjoint research from survey design to results analysis in R. Designed to evaluate the impact of customer offering changes on long-term customer acquisition and retention the finalised output.
- PowerBI expert with dozens of reporting tools designed from KPI dashboards to be used for daily performance tracking to interactive financial forecasting model to support board-level strategy-making. Connected to a.
- Other works include retention and cash-flow forecasting, cohort profiling, free-text and sentiment analysis, and API and connected data import.