Kim Walker Email & Phone Number

Tuscaloosa, Alabama, United States

Needham, MA, US

• Own Acquisition: Plan and execute on paid and organic initiatives to acquire affiliate partners
• Lead a Marketing Team: manage 1 growth marketer, 2 event marketers, and an SEO specialist to run campaigns and coordinate events across affiliate, travel agent, and supply verticals
• Website Management: go-to for partner website design, formatting, testing, and content creation, compliance, and conversion rate optimization
• ROI Analysis: measuring and maximizing activation rate while minimizing cost per partner acquisition and churn-Lifetime analysis of monthly cohorts and breakeven timelines
• Customer Journey Mapping: Developed a clearer understanding of the affiliate lifecycle for tailored ads
• Executive Communication: Write and distribute monthly marketing newsletters for internal distribution to leadership and partner departments-Quarterly business reviews

San Francisco, California, US

• Oversee the global paid digital acquisition program including media planning of $5.75 million in annual budget, strategy, in-depth analysis of results, and ongoing optimization-Produced over 16000 registrations and.
• Plan and execute split tests for user flows, ad creative, and copy
• Track overall marketing program success against KPIs and communicating results to broader team
• Manage vendor relationships and onboard paid media platforms (PPC, social media, programmatic, media buys, and podcasts)
• Analyze performance data for registration quality and activation attribution
• Cross-functional project coordination (strategic briefs, execution, and reporting)

Tuscaloosa, Alabama, US

• Manage team of 10 (Marketing Coordinators, Analysts, Strategists) running $18-20 million annually in B2C recruiting campaigns (across Google Ads, Facebook,Instagram, Indeed, Clickcast, CIG, LinkUp) and generating over.
• Day to day responsibilities include-Measuring ROI related to client and campaign workloads-Hands-on strategy development and creation-Setting shared goals for cost and performance-Data analysis for lead quality and.
• Team building with outings, weekly meetings, one on ones, and bi-annual reviews
• Plan and oversee timely completion of projects (ex: QA workflow, audience management, sprints for legal compliance of ads)
• Evaluate martech stack & manage vendor relations (coordinate with accounting to negotiate fees and agency rebates, establishing mutually beneficial timelines and workflows)
• Work with training specialists to build a hyper-relevant curriculum and benchmarks for new and established team members

Tuscaloosa, Alabama, US

• Built, maintained and optimized digital marketing campaigns totaling $3-4 million in annual revenue (average monthly client ran $100k+ budget)
• Oversaw team of 7 coordinators running similar account loads
• Assessed performance (CPL, pacing, spend) and gave instruction and feedback as needed
• Coached on core competencies of communication and team work

Tuscaloosa, Alabama, US

• Built, maintained and optimized digital marketing campaigns totaling $3-4 million in annual revenue (average monthly client ran $100k+ budget)
• Acted as departmental SME on all things Facebook
• Researched and led trainings on new tools and features
• Trained partner agencies on new tools and processes as needed

Oklahoma City, OK, US

• Recruitment & management of qualified candidates including:
• Job board campaigns to gather and identify qualified candidates
• Interviewing daily for clients looking for specific skillsets and candidates who were expressing interest
• Administering and scoring skills evaluations
• Placement of qualified candidates with in industrial and professional positions
• Building relationships with local employers to grow client roster and placements

Tuscaloosa, AL, US

• Day to day administrative management of Metallurgical and Materials Engineering Department including but not limited to:
• Departmental purchasing and reconciliation including management of grant and scholarship funds
• Coordinating events (annual awards ceremonies, industry advisory board meeting, departmental library relocation)
• Organizing domestic and international travel (including sponsorship and visa forms, flights, hotel, and itineraries)
• Compiling accreditation materials and annual reports
• Supervision of 2 student workers and Administrative Coordinator

Master Of Arts (Ma), Business Management

Bachelor Of Science In Business Administration, Business Management, Human Resources

Education record