•Own Acquisition: Plan and execute on paid and organic initiatives to acquire affiliate partners•Lead a Marketing Team: manage 1 growth marketer, 2 event marketers, and an SEO specialist to run campaigns and coordinate events across affiliate, travel agent, and supply verticals•Website Management : go-to for partner website design, formatting, testing, and content creation, compliance, and conversion rate optimization•ROI Analysis: measuring and maximizing activation rate while minimizing cost per partner acquisition and churn-Lifetime analysis of monthly cohorts and breakeven timelines•Customer Journey Mapping: Developed a clearer understanding of the affiliate lifecycle for tailored ads•Executive Communication: Write and distribute monthly marketing newsletters for internal distribution to leadership and partner departments-Quarterly business reviews•Cross-functional Alignment: Partner with product marketing to amplify introduction and usage of new tools and features•Project Management: designing, building programs to promote acquisition and product adoption-Testing: user-generated content vs. in-house content, promotion code incentives, gifting programs, creative and copy•Team Building: Facilitate weekly team meetings and monthly All Hands sessions, fostering engagement through a shout-out program and actively promoting and upholding company culture.

•Oversee the global paid digital acquisition program including media planning of $5.75 million in annual budget, strategy, in-depth analysis of results, and ongoing optimization-Produced over 16000 registrations and 1600 activations in first 6 months-Lead a senior marketing lead and contractors to deliver against goals•Plan and execute split tests for user flows, ad creative, and copy•Track overall marketing program success against KPIs and communicating results to broader team•Manage vendor relationships and onboard paid media platforms (PPC, social media, programmatic, media buys, and podcasts)•Analyze performance data for registration quality and activation attribution•Cross-functional project coordination (strategic briefs, execution, and reporting)•Generate purchase orders & coordinate with privacy, security, and legal to ensure compliance•Cleaning and standardizing data for efficient analysis and decision making•Proactively identify and communicate opportunities for increased efficiency and streamlined processes•Build quarterly business reviews for presenting to partner departments and executives

•Manage team of 10 (Marketing Coordinators, Analysts, Strategists) running $18-20 million annually in B2C recruiting campaigns (across Google Ads, Facebook,Instagram, Indeed, Clickcast, CIG, LinkUp) and generating over 315k unique leads•Day to day responsibilities include-Measuring ROI related to client and campaign workloads-Hands-on strategy development and creation-Setting shared goals for cost and performance-Data analysis for lead quality and hire attribution-Coordinating with developers, design, and cross-departmental managers to build updated processes and workflows as needed•Team building with outings, weekly meetings, one on ones, and bi-annual reviews•Plan and oversee timely completion of projects (ex: QA workflow, audience management, sprints for legal compliance of ads)•Evaluate martech stack & manage vendor relations (coordinate with accounting to negotiate fees and agency rebates, establishing mutually beneficial timelines and workflows)•Work with training specialists to build a hyper-relevant curriculum and benchmarks for new and established team members•Lead hands-on training sessions on Google Ads, Facebook, Instagram, job boards, and internal tools, covering usage, optimization, and strategy•Cross-departmental training of sales and client success managers on digital best practices, strategy, and client FAQs•Measure and report on revenue, retention, and cost of traffic acquisition•Build incentive programs and change departmental structure as growth indicates•Presenter at R-Squared for two years-A Comparative Analysis of Social Media Advertising Platforms-Best Practices for Campaign Creative: What really works?

•Built, maintained and optimized digital marketing campaigns totaling $3-4 million in annual revenue (average monthly client ran $100k+ budget)•Oversaw team of 7 coordinators running similar account loads•Assessed performance (CPL, pacing, spend) and gave instruction and feedback as needed•Coached on core competencies of communication and team work

•Built, maintained and optimized digital marketing campaigns totaling $3-4 million in annual revenue (average monthly client ran $100k+ budget)•Acted as departmental SME on all things Facebook•Researched and led trainings on new tools and features•Trained partner agencies on new tools and processes as needed

Recruitment & management of qualified candidates including:•Job board campaigns to gather and identify qualified candidates•Interviewing daily for clients looking for specific skillsets and candidates who were expressing interest•Administering and scoring skills evaluations•Placement of qualified candidates with in industrial and professional positions•Building relationships with local employers to grow client roster and placements•Client relations and management of placed employees

Day to day administrative management of Metallurgical and Materials Engineering Department including but not limited to:•Departmental purchasing and reconciliation including management of grant and scholarship funds•Coordinating events (annual awards ceremonies, industry advisory board meeting, departmental library relocation)•Organizing domestic and international travel (including sponsorship and visa forms, flights, hotel, and itineraries)•Compiling accreditation materials and annual reports •Supervision of 2 student workers and Administrative Coordinator