Kim Skagerlind Email and Phone Number
Passionate about creating memorable brand experiences, I am an experienced marketing consultant dedicated to crafting impactful campaigns and cultivating collaborative partnerships. With a solid background in retail and e-commerce, I bring a wealth of expertise in pioneering creative marketing strategies for some of Europe's fastest-growing brands.Currently, I work as an independent consultant, partnering with companies across the globe to develop creative marketing strategies, elevate branding efforts, and leverage unique collab partnerships that resonate with audiences both locally and globally. From inception to execution, I've also built marketing departments from the ground up for new and existing businesses. Some brands I have worked with include Vero Moda (Bestseller Group), JOTEX, NA-KD, True Gum, and Meroda Cosmetics.Beyond marketing, I offer AI commissions and provide art direction services, infusing cutting-edge technology with artistic vision to bring your brand's story to life. Let's connect: kim@skagerlindcreative.com
Skagerlind Creative
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Marketing And Partnership Consultant | Ai Art DirectorSkagerlind CreativeGothenburg, Se
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Marketing & Partnership Consultant | Ai Art DirectorSkagerlind Creative Apr 2022 - PresentHelping brands reach new audiences through diverse branding campaigns, creative marketing strategies and specially curated partnerships.With over 150 fashion campaigns launched across Europe, the US and Australia, we have helped brands connect with relevant influencers, celebrities, athletes, artists and more; helping break into new markets, create beautiful design collections, establish long lasting partnerships and maximize commercial success. We also help new and existing businesses build their marketing and collab departments from the ground up; working with senior management, scouting and hiring, training internal staff and developing internal processes. Also help with overall branding, art direction & creating generative AI.Areas of expertise:- Creative marketing strategy- Strategic collab curation - 360 Campaigns- Influencer marketing strategy - Art direction & AI commissions- Concept Development
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Collab & Marketing ConsultantBestseller Aug 2021 - Oct 2021Århus, Middle Jutland, Denmark• Worked closely with senior management to initiate Vero Moda Influencer project - defined roadmap of influencer collection launches to deliver commercial targets• Operated closely with both internal and external stakeholders, including influencers and their agents/managers• Created and aligned the P&Ls and contracts for the first influencer collaborations• Worked with design and buying to create the strategic collection overviews and buying requirements• Worked with the ecommerce, retail and wholesale teams to build out the take to market plans for the first collab drops • Defined events and the marketing plan templates• Created clear and detailed process flow for the Vero Moda team, including timelines, and cross-functional roles and responsibilities• Reported templates for the commercial and marketing performance of collabs to wider Vero Moda stake-holders, including themes for recommendations/improvements -
Collab & Pr DirectorNu-In.Com Jun 2020 - Feb 2021Gothenburg, Swedennu-in was born out of necessity and with responsibility to protect our planet and its inhabitants. Having the lowest possible impact on the environment underpins every decision made. I had the great opportunity of creating the collaboration department at this sustainable start-up, with a large focus on customer growth and brand awareness.I have worked with all aspects of creative marketing, as well as PR, events and special projects. I developed and implemented brand initiatives for each collaboration through global marketing campaigns, influencer marketing, press coverage and more to lift brand awareness and sales. Proven track record of success in driving performance and brand awareness, together with some of the world's top influencers. -
Head Of Collab BrandsNa-Kd.Com Feb 2019 - May 2020Gothenburg, SwedenI led the global collaboration brand team, a marketing and sales department, at one of the fastest growing e-commerce fashion brands in Europe. Our department is in charge of all influencer/celebrity brands, as well as brand collabs and special marketing campaigns. · Develop strategies to increase our brand awareness and break into new markets· Market analysis in search of new business opportunities· Coordinate, define, plan and budget for all brand launches· Work with cross-departments to create and measure the effectiveness of our campaigns· Create strategies for all marketing channels, including organic & paid social· Oversee the marketing budgets, and P&L's for each brand· Lead and guide team of collab brand managers· Commercial prospecting through to negotiation and closure of all commercial contracts· Manage close relationships with external parties to ensure smooth and successful collaborations· Member of the Senior Brand Team -
Collab Brand ManagerNa-Kd.Com Mar 2017 - Feb 2019Gothenburg, SwedenIn my position as Collab Brand Manager, I worked with the top influencers and celebrities across the globe, to create new brands. My key responsibilities included:· Research top prospects for collaborations + handle negotiations and closure of contracts· Create and implement a marketing and PR strategy for each collection· Plan promotional budget in order to maximize investment per collection· Understand customer perspective. Develop and benchmark customer insights (market research) and develop solutions which best meet customer needs· Lead cross-functional teams in multiple departments to ensure efficient launches· Plan and execute events and other key activities for the launch of each brand· In charge of launching into new markets throughout Europe + USA · In-depth analysis and key findings reported to the company after each launch
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Bar & Studio ManagerPinot'S Palette Mar 2016 - Feb 2017Alameda, CaliforniaManaged the bar, the art studio and all employees. In charge of all events and corporate clients. -
Office & Event ManagerBinary Capital Jun 2015 - Jul 2016San Francisco, CaliforniaOffice manager in charge of all in-and-outs of the office, events, travel and more. Planned two large LP events in San Francisco, and oversaw all client relations.
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Wine Guide & Sales AssociateCinnabar Winery Tasting Room Jan 2014 - Jan 2015Saratoga, California
Kim Skagerlind Skills
Kim Skagerlind Education Details
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Hospitality Management
Frequently Asked Questions about Kim Skagerlind
What company does Kim Skagerlind work for?
Kim Skagerlind works for Skagerlind Creative
What is Kim Skagerlind's role at the current company?
Kim Skagerlind's current role is Marketing and Partnership Consultant | AI Art Director.
What schools did Kim Skagerlind attend?
Kim Skagerlind attended San Jose State University.
What skills is Kim Skagerlind known for?
Kim Skagerlind has skills like Leadership, Powerpoint, Social Media, Strategic Partnerships, Sales, Microsoft Powerpoint, Event Planning, Messaging, English, Project Leadership, Team Leadership, Photography.
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Kim Skagerlind
Greater Gothenburg Metropolitan Area
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