Helping organisations develop strategic marketing communications and channel strategies to optimise and improve their digital discoverability, brand reach and engagement. First project for Motability Foundation started in September 2024

Leading the media/pr, website/Seo and social media teams to support the development and implementation of an organisation-wide strategy and plan for increasing engagement across our community, building voice and influence, and growing income. Responsible for developing an inspiring channel strategy and engaging brand narrative across all engagement activities. Building relationships and influencing colleagues at a senior level in the charity, driving a consensus around core message, case for support and customer journeys to deliver our strategic objectives.Leading an audience-informed approach to integrated external communications activity using data and insight to ensure delivery of the right message to the right audiences at the right time across paid, owned and earned channels.Providing leadership and clear direction to the strategic communications team and responsible for managing the charity’s reputation and positioning through integrated external communications and content discoverability and optimisation. As a member of the senior management team in Income and Engagement, actively leading and delivering a culture of positive collaboration and integration.

Responsible for developing and overseeing the interim Marketing Strategy for the organisation. Maintaining brand presence in Q4 (2021-22), increase reach and engagement amongst people with arthritis and drive engagement with Versus Arthritis’ offers.Leading and implementing our Marketing Strategy to enable us to:- Evolve and grow our brand and positioning through a Q4 campaign.- Support the development of a new integrated Brand and Marketing Strategy for the charity.- Connect people with arthritis to the help and support they need, empowering them to demand more.- Grow the charity’s reach and engagement levels, with a specific focus on diversity and inclusion.Leading the marketing, brand and customer engagement teams.Being an internal advocate for the brand - supporting and empowering teams across the organisation to be brand and customer champions.

Responsible for the successful delivery and continued development of the Versus Arthritis digital marketing programme.Responsible for the delivery, execution and management of digital marketing campaigns across key channels including paid search, paid social media, email and display advertising, partnerships and newly emerging opportunities. Working across the organisation's owned, earnt and paid channels – search, PPC, Google Grant PPC, paid social media, email marketing, display advertising, and digital partnerships, supporter acquisition and income growth.Working collaboratively with colleagues across the organisation to develop a joined-up, customer-focused approach to all marketing projects.Managing the relationship with digital marketing agencies and their accountability for performance, budget and impact.

Managing day to day database, social media, search and web based marketing communications for concert ticket sales, community and education, recordings and development based activities. Supporting strategic and brand development with insights and reporting on digital reach, engagement and impact. Delivering and optimising all content & communications via web, online, social & email marketing, including SEO, SEM, and paid digital media. Managing and assisting in content creation of video, image and audio based assets.

Supporting a young women's charity and it's international fundraising, donor and awareness campaigns through a home based digital marketing consultancy support role from strategy to implementation.

Working on a consultancy project by project basis including touring film festival and cinematic release marketing strategy and tactics, as well as general business management, HR and staff development support.

Executive Director level responsibility and accountability for the group's media content (print & digital), marketing operations and strategies. In December 2012 I became a fellow of the Institute of Direct and Digital Marketing and earned a CPD award in 2014 via the IDM also.I gained extensive media, senior management, sales and marketing experience from 25 years of working within LGBT+ media sector, where I was instrumental in engineering the growth of this media sector, which included working for the Pink Paper. I joined Millivres Ltd in 1994 as Director of Marketing, and was appointed to the Board in 1998 following the launch of LGBT feature film distribution business Millivres Multimedia. In 2002 I became responsible for the group’s media operations as well as its marketing strategy. July 2010 I was given the job title of Managing Director - Media & Marketing. In December 2010 I completed a PostGrad Diploma in Digital Marketing via the IDM for which I achieved a Credit. In 2011 GT and DIVA were nominated for a Media Pioneer Award via the Specialist Media Show, following the launch of our mobile apps and use of social media marketing.Also in 2011 DIVA and PinkPaper websites won Net Observer Excellence Awards.In 2012 after a change in our leadership team and senior management structure, my role became part-time , which enabled me to take on some consultancy projects in my own time as well as some personal creative projects, which expanded my learning and use of digital marketing tools, tactics and reach in new sectors.

Joined as Advertising Sales Manager in 1991 and took over day to day running of Pink Paper and Boyz a year later. Launched women's magazine Shebang as publisher in 1992.

Business to Business media, sponsorship and special projects sales for this membership magazine for the London Society of Chartered Accountants.

I spent almost three years in media sales working on motoring , education/public sector recruitment and property sections of this national paper. Progressing from trainee to Principal Canvasser during this period. I left in August 1990 to work as Promotions manager for LSCA members publication Capital Account magazine until May 1991.