I lead Community Engagement efforts to support the airport's Strategic Plan. My role focuses on enhancing the Airport's reputation as the region's economic engine by building broad stakeholder advocacy and support through strategic community partnerships, impactful engagement programs, and both external and internal communications.Key Responsibilities:Environmental, Social & Governance (ESG) Reporting: I develop and oversee the airport's ESG reporting, ensuring that our commitment to sustainability and responsible corporate citizenship is transparently communicated.Partnership Management: I manage outreach and direct programs with our business and community partners, fostering collaborative relationships that benefit both the airport and the broader community.Procurement and Business Diversity: I collaborate with procurement and business diversity teams to develop and execute marketing and communications strategies that promote airport business opportunities, fostering growth and inclusivity.Diversity, Equity, and Inclusion (DEI): Working closely with our DEI team and employee resource groups, I create and implement community outreach opportunities that align with our commitment to DEI. Corporate Philanthropy: I manage the airport’s employee giving and volunteer programs. Stakeholder Advocacy: I initiated and implemented "Experience DFW," the Airport's first stakeholder advocacy program, leveraging my relationships with business and community leaders from across the North Texas region.Event Management: I manage the execution of airport tours, speakers bureau, and significant events, including the Earth Day, Aviation & Transportation Career Expo, State of the Airport, and SOAR Conference, Champions of Diversity Awards, creating memorable experiences and valuable connections.Data Metrics: I direct an annual budget and set benchmarks and success measures for achieving annual goals.

Leads Community Engagement in support of DFW Airport’s Strategic Plan, enhancing the Airport’s reputation as the region’s economic engine, broadening stakeholder advocacy and support through community partnerships, employee volunteer programs and external and internal communications. Responsible for delivering results-oriented social responsibility strategies that connect with employees, customers, stakeholders and community partners.- Develop airport Environmental, Social & Governance (ESG) reporting. - Manage outreach and direct programs with business and community partners. - Collaborate with procurement and business diversity teams to deliver marketing and communications strategies that promote airport business opportunities. - Work with DEI team and employee resource groups to develop community outreach opportunities. - Developed and introduced the Airport's first employee volunteerism program.- Developed and implemented "Experience DFW," the Airport's first stakeholder advocacy program, leveraging relationships with business and community leaders from across the North Texas region. - Collaborate with Airport departments to create activities in support of business diversity and development opportunities. - Manage the execution of airport tours, delegation visits and significant events including Aviation & Transportation Career Expo, State of the Airport, and Champions of Diversity Awards.

Proficient strategic communicator and dedicated brand advocate with an acute understanding of local dynamics. Demonstrated expertise in fostering productive partnerships across the entire spectrum of stakeholders, ranging from top-tier executives to frontline teams, spanning diverse sectors including corporate, community, and government. Highly skilled in shaping corporate positioning and managing community relations with a focus on achieving impactful media coverage, strengthening community engagement, and consistently delivering positive public image outcomes.

Led comprehensive public and news media relations efforts across Texas and Oklahoma, resulting in the generation of over 11,000 stories and an impressive year-over-year doubling of news media impressions. Notably, managed the company's reputation by positioning it as a pioneering force in modernizing a complex healthcare system, driving innovation for improved health outcomes and cost reductions, and establishing a strong corporate citizenship stance.Oversaw and directed the activities of four PR agencies and an in-house team, effectively navigating crisis situations and executing crisis communications strategies for diverse audiences, including customers, providers, employees, and the media. Supported the strategic communications initiatives of the corporate Foundation and devised communication and social media plans for key corporate projects, events, and organizational transitions.Collaborated closely with executive leadership and engaged with internal and external stakeholders on government relations, regulatory matters, and new business acquisitions. Additionally, fostered partnerships with community organizations, spearheading the creation and implementation of social responsibility and corporate partnership programs, such as the Dallas Cowboys Rookie Club, Jason Witten SCORE Foundation Play.Move.Score. Youth Fitness Initiative, Ride 2 Recovery Veterans Bike Ride, Diabetes Walk, Make a Wish, Dallas Youth Council Girls' Day, and KaBOOM Playground Build.

Managed proactive public relations initiatives in Texas, effectively enhancing Allstate's positive image. Formulated comprehensive communication plans for various scenarios, including response strategies for catastrophic weather events, office openings, and community engagement. This involved providing media training for executive spokespeople, crafting news releases, messaging documents, and background materials.Collaborated closely with corporate leadership to address state and local government relations as well as legislative and regulatory issues. Pioneered a Texas urban community partnership initiative, securing multi-million dollar investments for neighborhood revitalization, insurance education, and home improvement. This initiative garnered significant media recognition in prominent outlets like the Dallas Morning News, Houston Chronicle, community newspapers, and broadcast news channels. Furthermore, it led to numerous awards recognizing the company's commitment to community service and fruitful relationships with community and public stakeholders.Represented both the company and the Allstate Foundation in allocating local grants to promote teen safe driving and support economic empowerment for domestic violence survivors. Received the prestigious "Silver Spur Award" from the Public Relations Society of America for spearheading the development of "Think.Act.Survive.," a weather catastrophe community education campaign.Additionally, during a special assignment as Multicultural Marketing Manager from 2000 to 2001, I led a national "Emerging Markets" marketing initiative aimed at expanding our presence in multicultural communities. This involved creating culturally tailored marketing materials and establishing cause-marketing partnerships with community organizations and multicultural newspapers. My contributions in this role earned me Allstate's esteemed "Gold Medal Award" for implementing a best practice program.