Kim Winters Email and Phone Number
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I am a highly motivated and broad-minded senior sales and marketing manager with vast experience in CPG/retail sales management; business development; strategic and promotional planning; pricing, forecasting and budget management; broker and agency management. I leverage exceptional organizational and interpersonal skills to maximize opportunities; drive values and innitiatives and empower team-oriented workforces. I am an innovative and results-driven top performer who enables a company to enhance business growth and increase profitability.Additional skills: *cross functional team leadership*new business development*omnichannel retail marketing*product branding and management*private label management*competitive analysis*data analysis*project managementAccomplishments:Grew two national account business by 65% in 2022 by leading a cross functional team co-developing a line of unique, creative private label products with the retailer buyer and devlopment team Created, hired for and led new Channel Marketing Team to drive sales in the Home Center Channel which resulted in increased sales in a down marketProvided startegic leadership and tactical support for 13.4% category growth in a commodity product through SKU optimization and POS improvementsPlease contact me at 216-225-2202 for any sales or marketing manager opportunity
Shurtape Technologies, Llc
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Senior Channel Marketing ManagerShurtape Technologies, Llc Apr 2023 - PresentHickory, North Carolina, UsSenior Channel Marketing Manager for the Masking Tape business focusing on the Home Center, Paint Channel Retailers and Pro customers. Responsible for marketing programs/initiatives that drive sales, and build advocacy, loyalty and brand awareness. Brands include FrogTape, Duck Brand, Painter's Mate Green and ShurTape.
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Sales Manager, National AccountsBrand Castle, Llc May 2018 - Jan 2023Bedford Heights, Ohio, UsResponsible for managing the national accounts sales portfolio of more than 500 food crafting and gingrebread SKUs across five house brands, private label and licensed brands, including Disney, Kellogg’s, and Marvel. The strategic sales planning and day-to-day customer management of $44MM in annual business stretching across many retail channels including mass (Walmart, Target); club (Costco, Sam’s Club, BJ’s); craft (Hobby Lobby, Michael’s, Joann); grocery (Aldi); and discount specialty (World Market, Bed Bath & Beyond, TJX, Big Lots).Grew national account by 65% in 2022 by increasing sales in private label products -
Senior Channel Marketing ManagerArmstrong Flooring, Inc. 2016 - 2018Lancaster, Pa, UsManaged team of channel marketing managers in defining and executing go-to-market strategies and tactics for national account customers, including The Home Depot and Lowe’s. Utilized knowledge of consumers, customers, brand, buying process, products, pricing, competition, and market trends to assist sales team in driving profitable growth for customer. Oversaw $3MM budget for integrated marketing program’s in- and out-of-store activation to support omnichannel delivery of content and collateral to drive sales with professional and DIY end-users. Worked with category management, providing data insights, guiding planning for overall health of programs and promotions, and filling gaps to gain market-leading share for brands and customers.• Restructured the Channel Marketing team which included hiring and onboarding additional team members.• Implemented monthly commercial planning process to support customer quarterly business reviews, promotional planning, and product introductions. -
Director Of Retail MarketingWaxman Consumer Products 2013 - 2016Bedford, Ohio, UsSupervised development and oversight of short- and long-term retail marketing strategies across product lines for all retail channels, including mass (Walmart, Target, Bed Bath & Beyond), club (Costco, BJ’s Wholesale Club, Sam’s Club), home center (The Home Depot, Lowe’s, Menards), specialty (Hobby Lobby, Michaels, Best Buy), and other regional retailers. Managed product marketing team, including five product marketing managers and six graphic designers and marketing assistants. Oversaw execution of all product marketing activities, including research, new product development, creative, packaging, promotion, merchandising, and e-commerce. Served as primary liaison for all Home Depot retail sales and marketing activity.• Facilitated launch of $1.9MM innovative smart home product line into The Home Depot and Lowe’s. • Provided strategic leadership and tactical support for 13% category growth within company’s $30MM surface protection category, achieved through SKU optimization and POS improvements at one of company’s largest customers. -
Channel Marketing ManagerThe Homax Group 2010 - 2013Directed strategic planning and marketing plan execution, including product line reviews and sales presentations, programs and promotions, PR and advertising coordination, and in-store POP and merchandising, for combined product line of $25MM in Lowe’s, Walmart, and Target channels across departments. Conducted ongoing competitive analysis, and developed innovative retailer- and product-specific recommendations for product placement, price progression, POP, and promotions.• Facilitated annualized $5,000,000 entry into brand-dominated retail department with addition of three SKUs.• Created seasonal, promotional stackout for Walmart lawn and garden department for incremental $250,000 sales.
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Channel Marketing Manager - The Home DepotMasco Cabinetry, Kraftmaid Cabinetry 2009 - 2010Collaborated with customer to support public relations, online marketing, and mass media activities. Planned and coordinated in-store displays in collaboration with internal stakeholders and THD visual merchant. Led development and creation of cost-effective displays, selling centers, and POP. Managed special marketing programs, including road shows and store manager meetings. Prepared and presented customer quarterly business reviews, PLRs, and other sales presentations.• Maintained 60% market share within declining market through strategic planning, promotion, and program execution.• Directed strategic planning and marketing plan execution of $300MM cabinetry business for The Home Depot, increasing sales and market share.
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Assistant Brand ManagerAkzo Nobel 2000 - 2008Amsterdam, Noord Holland, NlAssisted in strategic development, brand analysis, and program execution of $80MM Liquid Nails brand portfolio with 50% market share sell-through to The Home Depot, Lowe’s, Walmart, Ace Hardware, True Value, Do It Best, and other lumberyards. Oversaw pricing establishment, margin forecasting, product life cycle management, retailer product line reviews, consumer research, and promotion planning. Served as liaison to external agencies and vendors. Led and facilitated $3MM product and brand extension launch into The Home Depot, Lowe’s, Menards, and other regional home centers with small package adhesives portfolio of SKUs.
Kim Winters Skills
Kim Winters Education Details
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John Carroll UniversityCommunication And Media Studies -
Marquette UniversityCommunication
Frequently Asked Questions about Kim Winters
What company does Kim Winters work for?
Kim Winters works for Shurtape Technologies, Llc
What is Kim Winters's role at the current company?
Kim Winters's current role is Strategic account management l channel marketing l sales l profitable growth l customer focused l problem solver.
What is Kim Winters's email address?
Kim Winters's email address is ki****@****tle.com
What is Kim Winters's direct phone number?
Kim Winters's direct phone number is +171767*****
What schools did Kim Winters attend?
Kim Winters attended John Carroll University, Marquette University.
What skills is Kim Winters known for?
Kim Winters has skills like Trade Shows, Product Marketing, Brand Development, Marketing Communications, Competitive Analysis, Marketing Strategy, Promotions, Product Development, Cross Functional Team Leadership, Consumer Insights, Merchandising, Account Management.
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