Strategist, vision maker, and an innovator’s secret weapon. Crafting bold ideas into tangible outcomes.Brand and marketing collaborations include:- Art of Multimedia- Australia & NZ's successful bid to co-host the FIFA Women's World Cup 2023- BCG Digital Ventures - EverwiseWomen- FIVB Beach Volleyball World Championships 2025- Football Australia, Legacy '23- Pureprofile - Rugby World Cup 2027- Seeker Agency- Substance Studio- TEDxNewYork- ustwo

As a keynote speaker I share expertise on topics spanning brand marketing, gender equity and female leadership, sport and culture marketing, personal branding, building fandom and commercial success, investing in women's sport, and values-led leadership.Enquiries for speaking engagements may be directed to Janika Barnes - JBarnes@saxton.com.au.Events and clients include: SXSW, SportNXT, Mumbrella360, Paramount Summit, Marketing Leaders Summit, Meta and clients in the global financial services and FMCG categories.Podcast appearances include:Future Women Leadership SeriesOwn the MomentRules Don't Apply - The Growth Distillery x SXSW SydneyGame of Her OwnGot Marketing?

Strategic marketing lead delivering a transformational event that went Beyond Greatness; achieving 2 billion eyeballs and almost 2 million fans in the stands, a $1.32B economic impact in Australia, and a powerful legacy for women's sport globally.

Smart Design is a strategic design company that helps people live better and work smarter. Smart brings a human perspective to innovation through its inclusive design philosophy. Launching category-defining products and experiences is their specialty.Reporting to the Managing Partner, as a member of the executive team, I was responsible for driving global brand growth through strategic marketing, events and communications initiatives.

Collaborating with the WIN executive team to curate and host thought leadership events on design and gender in New York and London

Pioneering this new arm of the event program, TEDxSydney Impact seeks ways of meaningfully mobilising our community to create positive and sustainable change for social good. In 2014, we supported TEDxMogadishu’s bold team to realise their historic ambition in staging the region's largest event in 23 years via our crowdfunding callout.

My passion for ideas as the catalyst for change saw me join as inaugural marketing director, driving large-scale brand awareness, equity, and audience growth. Each event features a selection of Australia's leading visionaries and thinkers showcasing their ideas and innovations live at the Sydney Opera House, and online to the world at large. • First-appointed Marketing Director, instrumental in developing and delivering a comprehensive year-round customer engagement and communications strategy• Doubled the TEDxSydney community database and set record website visitation• Managed content marketing, including a team of writers delivering weekly blogs, regular newsletters and promotion of bespoke video content with 18 million+ views• Assisted with social strategy, delivering #tedxsydney as the top trending Twitter topic • Media partnership negotiation and activation development, plus creation and delivery of marketing inclusions across content and advertising for all major partners• Oversee Satellite Event program planning, development and promotion (50+ events)• Reported to the Licensee, as one of 8 Leadership Team members

Playing an integral role in the management team, I was a key driver behind our core vision - ensuring consumers are empowered to create shared value from their personal profile. The organisation's first marketing director, I shaped the communications and brand strategy for this global tech company operating in an agile, start up environment. Establishing a team from the ground up to focus on growing and retaining key audiences, this included a network of major agency and brand clients and over 1 million registered consumers in 40 countries. My role centred on building the brand's story and awareness of our evolving digital product offering, while growing revenues from our established core business, and helping to craft our investor story towards the June 2015 IPO.Reporting to the Founder / CEO, I managed 8 staff.

Developed an acquisition and retention focused marketing and brand strategy that enabled CHOICE to surpass our subscription targets, whilst ensuring that all marketing activities enhanced their position as one of Australia's most valued and trusted brands. Led initiatives across the media, campaigns, digital, consumer insights, editorial and partnerships teams, plus a suite of agencies, whilst balancing a multi-million dollar budget responsibility, and 3 direct reports.• Delivery of a profit for the first time in 5 years, improving business revenue each year thereafter• Member of Strategy Team, creating and advising on the 2012-2014 Business Plan and strategic projects to drive an improved digital experience and enhanced value proposition• Improve member health via a revitalised engagement strategy to complement CRM capability• Uplift acquisition and public awareness by Identifying growth segments and developing brand campaigns via consumer insight to attract the target via TV, PR, digital and social executions• Oversee major integrated marketing campaigns to capitalise on strong retail periods and grow the brand in latent and new target markets to drive record transactions• Oversee digital initiatives (SEO, SEM, advertising) to increase web traffic and grow online revenue• Empowered consumers through a mix of advocacy work, as well as disseminating transparent information they can trust.• Campaigned for consumer rights - across important areas like food, finance, energy and other basic needs.• Revitalise the CHOICE identity, modernising the brand whilst protecting a 50 year heritage

Responsible for fostering over 45 corporate partnerships and charitable partners, including contract renewals, evaluation of grant submissions, and development of tailored packages for prospective sponsors. Grew the brand through internal and external communication strategies and marketing activities, to maximise public engagement with Sony Foundation and support the vision of all six supporting Sony companies (events, campaigns, fundraising projects, staff engagement, Ambassador program). Reported to the Executive Director.• Reposition the Sony Foundation brand and roll out new identity across all platforms • Develop innovative fundraising campaigns Buy A Builder and You Can with creative agency, delivering million dollar fundraising returns• Create and roll out 3 new websites (sonyfoundation.org.au, youcan.org.au, buyabuilder.org.au) • Oversee commercial activities in developing the inaugural Wharf4Ward event and the Australian Captains' Dinner• Write and produce all publications (Annual Report, newsletters) and online communications • Manage key beneficiary projects such as the $1.8 million Salvos Youth & Music Program • Create and manage new partnership opportunities to strengthen brand awareness • Created integrated partnership benefits for sponsors at all high profile events and media opportunities

Managed a multi-million dollar portfolio of clients, including the Title, Major, Media, Community and Match Day sponsors. Creation of innovative leveraging programs to maximise the commercial return of each partnership and align with client’s individual business objectives, whilst ensuring relevance to the Sydney FC brand. Reported to the Chief Commercial Officer.• Managed the delivery of all contractual benefits and opportunities including player appearances, media launches, hospitality, ticketing, venue signage, merchandise, jersey branding, promotional collateral, online marketing, money-can’t-buy experiences, promotions and precinct activity.• Executed sponsor integration with FOXTEL’s Football Superstar TV program, featuring the Sydney FC team and selected Sydney FC partners• Evaluated each sponsorship with Repucom to provide detailed end of season reports outlining media exposure, benefit delivery, broadcast and crowd metrics and sponsor activity value• Managed events such as the sponsor workshop, and Marquee Player dinner, to service sponsors, drive business networking between clients, and provide brand promotion opportunities• Researched and assisted in developing innovative sponsorship packages across new 
inventory (National Youth League, Season Presenting Partner), targeting new business leads

Responsible for creating an engaging seasonal event calendar to complement the match day experience of 20,000 members across all sporting codes at the heritage listed Sydney Cricket Ground and premier venue the Sydney Football Stadium. Includes major events such as the 2007 Ashes cricket series. Oversee all member and marketing communications, key member servicing initiatives and value-add partnerships. Responsible for four staff, reporting to General Manager.• Create and project manage new event initiatives such as the Village Green - an outdoor entertainment destination at all cricket Test matches, Ladies Day and Kids Bat & Ball Zone• Event manage a variety of functions comprising 50-800pax, for specialist member groups • Project manage initiatives with a variety of stakeholders including internal departments, sporting partners and contractors, to deliver successful events and minimise risk to the business• Research initiatives, including event-day member surveys and membership segmentation study

Full-time role managing the newly opened Olympic Tennis Centre ahead of the Sydney Olympic Games. Marketing, Administration, Accounting and Pro Shop duties to drive revenue and support tennis membership objectives.

Short term contract assisting with venue services at the greatest ever Olympic Games, Sydney 2000.

Part-time job assisting with children's tennis and skills programs, pro shop management, marketing, administration and accounting services for the Love'N Deuce network of tennis centres.