Kim-Ann Wilson is a business owner, event host, and public speaker. She's the President of Marketing Defined, an organization that provides comprehensive marketing training to business owners to reach their ideal customers and grow their profits through expert-led, dynamic, and custom-tailored marketing training workshops.Kim-Ann has over 11 years of experience, knowledge, and qualifications in the marketing industry. She served as the President for 5 years at SASS Marketing Agency, a full-service marketing agency in Edmonton that helped BIPOC-owned businesses elevate their marketing efforts both online and offline. SASS was voted as 1 of the Best Branding & Marketing Agencies in Edmonton in 2022, by Best in Edmonton.I'm an empowering motivational speaker who speaks on topics of hope, upliftment, getting over past hurt and/or pain, building self-confidence, belief, and Business Marketing.Reach out and let's e-meet over lunch or coffee.~ 2023 Community Leadership Award recipient by Zeal Solutions~ Alberta Women Entrepreneur 2022 Award Nominee~ Top to Top Future Woman Leader of Tomorrow Award by HSBC
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Lead FacilitatorMarketing DefinedEdmonton, Ab, Ca
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PresidentMarketing Defined 2023 - PresentEdmonton, Alberta, Canada• Conduct strategic planning and set the strategic objectives• Develop, implement and evaluate communication, marketing, and outreach strategies and programs.• Lead, mentor and supervise team
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Program OfficerGovernment Of Alberta Oct 2016 - Oct 2020Edmonton, Canada Area• Created, developed, and executed external client engagement surveys for improvements and changes.• Initiated a new process for evaluating final reports, now being used in 4 different program areas.• Recommended and implemented a new system for funding that facilitated accessible and easy workflow between 2 departments. -
Branch AdministratorGovernment Of Alberta Feb 2016 - Oct 2016Edmonton, Canada Area- Reviewed grant applications for accuracy, completeness and identifying discrepancies betweenapplications submitted.- Developed, recommended and implemented, new system to Post-Secondary Institution funding that facilitated accessible and easy workflow between two separate units.- Maintain and strengthen rapport with a variety of external and internal stakeholders.- Monitor and maintain budget and forecasting financials for two separate units within the branch.
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Marketing DirectorBcw In Action Apr 2019 - Sep 2020Edmonton, Alberta, Canada* Implemented Marketing strategy - including campaigns, events, digital marketing, PR, brand awareness and positioning.* Recommended and pioneered projects and programs targeted at helping women and young girls build their entrepreneurship skills* Mentored young high school girls between grades 10-12 in building self confidence, self awareness and helped build and increase career readiness skills. -
Marketing ConsultantDivine Class Consulting Apr 2016 - Apr 2019Www.Divineclassconsulting.Com• Developed and launched a start-up consulting firm, responsible for career services, planning and consulting, after identifying and formulating a solution to the problem faced in the marketplace.• Coach clients and recommend best strategies to implement, following individualized research,analysis and evaluation specific to their field of interest. Since launching, Divine Class Consulting has prosperously guided and advised 7 clients into realizing their goals.• Initiate and cultivate confidant relationships with clients, community partners and potentialstakeholders. Receiving speaking engagements as a result.• Facilitate workshops, present and communicate information and ideas in appropriate and relevantmediums for the targeted audience.• Effectively negotiate, maintain and monitor contract agreements with contractors. -
Operations & Marketing CoordinatorMedicine Shoppe Canada Mar 2013 - Jan 2016Edmonton, Canada Area• Recommended and executed out-sourcing contract negotiation with inventory supplier, and produced a 7% margin increase on a loss leader category.• Directed and supervised national conference planning of 300+ people and received commendations of success from internal and external stakeholders.• Consulted with 40+ franchisees on the best practices to adapt in marketing strategies that comply with company model and guidelines.• Authored and published nationwide, company weekly newsletter with 250+ subscribers.• Initiated and maintained strong rapport with franchisees. who in turn, sought my counsel and advice on changes to company structure and guidelines.• Assisted in the successful development, planning, implementing, testing and troubleshooting of a multilevel online portal for franchisees, vendors and suppliers.• Prepared user guide for end users, and facilitated presentations and training on the functionality and use of the portal. -
Project ManagerLambton College Jan 2011 - Jul 2012Sarnia- Lead and managed project development from inception to completion.- Planned, scheduled and supervised project timelines and milestones using appropriate tools and software. Overcoming delays, changes and problems that surfaced during each phase of the project.- Analyzed and implemented strategy to achieve desired outcome of 20 students accepted for the Fall 2012 term. Successfully attained 5 additional students than in previous years.- Fostered and managed new partnership relationship with various Post-Secondary institutions within the Caribbean and strengthened the existing relationship with DFAIT. Subsequently receiving a letter of commendation for my successes from DFAIT (Department of Foreign Affairs & International Trade).- Directed and guided students on process changes, updates and requirements for eligibility of receiving scholarship, and made recommendations that complied with guidelines and criteria. -
Cash Accounting AnalystSelect Service Partners Sep 2007 - May 2009Rubery, England- Managed BACS payment and transfer credit for organization. Ensuring employees consistentlyreceived compensation on the dates promised, outlined and advertised.- Supervised and monitored cashflow and cash allocation to each department within the organization.- Conducted cash flow analysis and prepared reports outlining disbursement for cash in-flow andout-flow.- Prepared monthly budgets for various departments, allowing them to meet company targets anddeadlines, which received commendations from upper-level management for dependability.
Kim-Ann Wilson Skills
Kim-Ann Wilson Education Details
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Marketing -
Lambton CollegeBusiness Administration And Management, General
Frequently Asked Questions about Kim-Ann Wilson
What company does Kim-Ann Wilson work for?
Kim-Ann Wilson works for Marketing Defined
What is Kim-Ann Wilson's role at the current company?
Kim-Ann Wilson's current role is Lead Facilitator.
What schools did Kim-Ann Wilson attend?
Kim-Ann Wilson attended Digital Marketing Institute, Lambton College.
What are some of Kim-Ann Wilson's interests?
Kim-Ann Wilson has interest in Writing, Badminton, Art, Business, Swimming, Hockey, Digital Photography, Health, Networking, Children.
What skills is Kim-Ann Wilson known for?
Kim-Ann Wilson has skills like Leadership, Customer Service, Project Management, Team Leadership, Relationship Management, Consulting, Team Building, Microsoft Office, Public Speaking, Time Management, Strategic Planning, Marketing.
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Kim-Ann Wilson
Millers Point, Nsw -
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Kimberly-Ann Wilson
Instructional Facilitator Of Speech And Language Services At Howard County Public School SystemColumbia, Md
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