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With over 15 years experience as a senior marketing and communications professional within retail, eCommerce, publishing and tourism, I have experience in marketing strategy, digital marketing, social media, public relations, content creation and communications.
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Chief Marketing OfficerKallipr Aug 2023 - PresentBrisbane, Queensland, Au -
Director Of MarketingKallipr Jun 2022 - Aug 2023Brisbane, Queensland, Au -
Head Of MarketingVrg Grl Dec 2021 - Apr 2022Brisbane, Newstead, Au -
Head Of MarketingBeginning Boutique Jun 2020 - Nov 2021Lytton, Queensland, Au -
Digital Marketing ManagerBeginning Boutique Jun 2019 - Jun 2020Lytton, Queensland, Au -
Digital Marketing ManagerSunsuper Aug 2017 - Apr 2019Milton, Queensland, AuDeveloped digital strategies and executed tactics and assets as integral elements of the overall brand and content strategy, including web, mobile, apps, social, SEM, SEO, display and email. -
Customer Marketing & Communications ManagerSunsuper Nov 2015 - Aug 2017Milton, Queensland, AuLead a team of 12 direct marketing specialists and designers to develop, create and execute marketing campaigns that drive awareness, adoption & behaviour change for Sunsuper members throughout the customer lifecycle. Developed successful high-level strategies across eDMs, DM, SMS, proactive outbound and digital marketing (retargeting, lookalike, prospecting). -
General Manager MarketingAngus & Robertson Bookworld Jul 2012 - Sep 2015Management, execution and direction of the marketing strategy and team of five marketing professionals of one of Australia's leading online retailers, Bookworld and Angus & Robertson. Planning and executing major campaigns across traditional and digital media, including acquisition, retention and engagement strategies, through major media campaigns, eDM campaign strategy, social media and PR. Experience in launching a new brand into a highly competitive market and senior executive level position managing multiple stakeholders. -
Communications SpecialistTourism And Events Queensland Aug 2011 - Aug 2012Fortitude Valley, Queensland, AuIdentified, developed and managed integrated communication campaigns to increase awareness and visitation for regions including Brisbane, Whitsundays, Central Queensland and the Gold Coast. • Identified and developed effective consumer campaigns across owned, earned and paid marketing channels in conjunction with the marketing and digital teams to increase awareness and visitation of regions • Extensive stakeholder management, internally and with local and regional tourism operators, tourism businesses and media• Managed extensive media relations both in region and remotely, including Today Show live-crosses, newspaper cover stories, major TV and news coverage and extensive digital coverage, including social media networks, blogs and influencers• Worked closely with regional tourism operators (such as Brisbane Marketing, Gold Coast Tourism) to ensure quality brand management for the region and handle any crises management• Event management and reporting for events including launches, consumer events and tourism-related events• Planning and development of story ideas for the Queensland blog, including copy writing and publishing• Writing feature stories for copyright free use• Planning and conducting workshops in region with tourism operators • Excellent media relations -
Marketing Publicity ManagerPenguin Books Australia Jun 2006 - Aug 2011Southbank, Vic, AuHigh-profile talent management and communication campaigns for a range of national and international authors. - Plan and execute communication strategies across numerous channels for authors such as Michelle Bridges, Zoe Foster, Matt Moran, Alain de Botton- Development of media collateral including media releases, pitches, author Q&As, blog posts and website copy- Extensive brand and crisis management- Strong talent management skills- Excellent media relationships and contacts- Media training for authors as required- Social media integration and strategy for authors across all networks- Detailed reporting and analysis of campaigns- Event management and reporting for launches and promotional events- Stakeholder management internally, internationally and with third parties, including talent managers and agencies- Budget and team management, including recruitment, for the publicity department based in both Sydney and Melbourne -
EditorLonely Planet Jan 2004 - Aug 2006New York City, New York, Us
Kim Williams Skills
Frequently Asked Questions about Kim Williams
What company does Kim Williams work for?
Kim Williams works for Kallipr
What is Kim Williams's role at the current company?
Kim Williams's current role is Chief Marketing Officer.
What is Kim Williams's email address?
Kim Williams's email address is af****@****.com.au
What is Kim Williams's direct phone number?
Kim Williams's direct phone number is +611*****
What skills is Kim Williams known for?
Kim Williams has skills like Social Media Marketing, Digital Marketing, Publishing, Public Relations, Marketing Communications, Marketing Strategy, Media Relations, Social Media, Digital Media, Marketing, Digital Strategy, Corporate Communications.
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