Kim Saxton Email & Phone Number

Greater Seattle Area

Develop and execute global communication strategy for Expedia Worldwide Engineering organization.

Redmond, Wa

Business Manager responsible for annual business planning, budget development and management, organizational design, and communications for Global Trade Marketing team. Led development and execution of global business plan to ensure strategic alignment and efficient use of budget across US and 3 regional teams to attain sales goals. Gold Star Award. Strategically distributed $30M budget across more than 30 markets worldwide to support sales target attainment. Designed organizational blueprint implemented across the worldwide markets to map trade marketing resource investment to sales revenue. Partnered with the executive leadership team to manage through 2 major reductions in force and the post reduction re-organization.

Redmond, Wa

Responsible for team of 114 in Redmond and Dublin and vendors in US, UK and Germany that delivered service and support to small and medium business advertisers buying paid search listings from Microsoft. Led global organization servicing over $200M in revenue in FY08 to attain customer satisfaction goals. Directed global communications team delivering external communications to advertisers and orchestrating internal enablement of service teams. Guided user assistance team to transform help content delivery resulting in greatly improved adCenter user experience. Developed senior leaders through review of strategy and plans to increase efficacy and efficiency, coaching on talent development and optimizing organizational structure and process. Mentored individuals outside of organization on career path, personal development and managing talent. Voted Best Mentor- Microsoft award for talent development and mentorship. Created new service model to support web publishers for display and contextual ad syndication. Secured budget and headcount, developed roles, initiated recruiting, and hired talent.

Redmond, Wa

Led development of Windows Live brand development and launch strategy. Drove team of 7 to rebrand core MSN communication services to Windows Live affecting hundreds of millions of users worldwide. Deliverables included: brand visual identity, product naming strategy, value proposition development and refinement. Co-authored joint value proposition for Windows Live and Windows Vista which became the core marketing message to consumers for the world-wide product launch. Developed the launch strategy for the Windows Live brand and product set.

Redmond, Wa

Created product and business strategy for communication services offerings in MSN. Performed deep customer and competitive analysis. Drove feature prioritization with product team leadership across products including email, messenger, spaces and alerts. Co-authored and edited white paper that developed the Windows Live product plan and business strategy behind the Windows Live launch. Drove executive engagement and secured buy in for integrated product plan across 5 product teams. Designed and executed several global research projects that resulted in feature prioritization for multiple product releases. Defined feature set for v1 and subsequent releases of the Alerts platform & consumer offering, resulting in successful launch of platform at Professional Developers Conference and launch of 3 content partners on MSN. Gold Star Award.

Greater Seattle Area

Managed business operations and promotions of nationally acclaimed modern dance company. Developed and executed effective marketing strategies. Initiated programs including annual concerts and community service program in women’s prisons. Managed board of directors and staff of 3. Revenue-producing programs + effective fundraising resulted in operating budget growth from $100,000 in 1994 to $400,000 in 1998.

Bachelor’S Degree, Bfa In Modern Dance Performance, Ba In English

Master Of Business Administration (M.B.A.), Marketing, Business Strategy, Entrepreneurship

Activities and Societies: Co Chair Program for Entrepreneurship and Innovation