Kimberly Tipton Email & Phone Number

Newport Beach, Ca, Us

Newport Beach, Ca, Us

For more than 150 years, Pacific Life has helped millions of individuals and families with their financial needs through a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans.

Los Angeles, Ca, Us

Develop and implement marketing communications, events, and serve as a liaison to nonprofit community partners for an early-stage social impact startup. Supported product and brand launch, including 300+ person launch promotion and event space rental program to drive sales and build brand awareness.

Los Angeles, Ca, Us

Responsible for strategic communications, public relations, marketing, advertising and community outreach to support the image and brand positioning of a global investment management firm which grew from $50 billion to $100 billion in assets under management during my tenure• Worked closely with CEO and key stakeholders on public relations, marketing, advertising, branding, and community relations strategic initiatives • Executed compelling media strategy, results include a 344% increase in daily mutual fund inflows following campaign launch • Owned and managed strategic relationships with media, public relations and advertising agencies, influencers, vendors, including contract negotiations and day-to-day contact • Partnered internally with cross-functional teams to promote and spotlight key initiatives and interesting data insights around investment products and trends to varied audiences• Developed press releases, social media strategy/content, company biographies, annual report/prospectus communications, and print and digital marketing materials • Enhanced brand positioning by implementing in-house video studio, which led to 90% increase in media exposure for firm’s spokesmen on CNBC, Bloomberg TV, Fox Business Network • Built an exclusive advertising sponsorship solution with key media, i.e. CNBC “Market Movers”• Oversaw annual advertising budget of $1.1 million; negotiating ad placement and strategy with major business media outlets and industry publications

Los Angeles, Ca, Us

Managed special projects and corporate events ranging from the firm's 25th Anniversary Gala, annual charitable giving volunteer event, employee engagement activities, and in-house fitness center renovationHighlights include: • Led annual charitable giving project for 7 years with St. Joseph Center and Costco for "Shop 'Til You Drop" event; recruited and oversaw 30 employee volunteers out of 150-person LA office, managed wish list fulfillment and budget, and built relationships with nonprofit partners • Created and executed employee engagement and volunteer programs, such as the firm's Ketchum-Downtown YMCA Stairclimb team and a firm-wide internal “March Madness” style mini-hoops tournament resulting in 96% employee participation and increased company morale

Los Angeles, Ca, Us

• Fielded all incoming media inquiries, planned press events, arranged press interviews and wrote/edited press releases and media advisories• Created marketing materials and coordinated logistics for 25 annual tradeshows to support business development and mutual fund sales • Managed distribution of firm publications including signature quarterly editorial and weekly e-newsletters to 7,000+ • Served as liaison between external PR agency consultants and upper management, generated ideas for media visibility and increased brand exposure

Los Angeles, Ca, Us

Created and led group exercise and fitness classes ranging in size from 2 to 100+ participants at LMU's Burns Recreation Center• Developed and sharpened public speaking skills in an interactive group setting • Demonstrated flexibility on the job; ability to adapt quickly and react positively to the needs of a varied class audience with a range of fitness goals and levels • Highly skilled, intuitive communicator able to interface with participants in a professional and engaging (i.e. fun!) manner

Los Angeles, Ca, Us

Coordinated career fair programs and campus-wide events, cultivated relationships with employers to increase employment opportunities for students and alumni • Fielded employer calls, scheduled event venues, arranged on-campus company interviews, liaised with company HR professionals and generated marketing strategies to engage students • Implemented emerging technologies such as Symplicity’s Career Services Manager© to augment the virtual delivery of student services•Supervised three student interns in implementing publicity for events and programs

Riordan Leadership Institute, Class 51

Bachelor Of Arts, Sociology, Business Administration