• Lead the TM Category Insight and Management process development, collaboration, and execution.• Prepare and present sales decks for customers that include defense stories, price increase justification, new brand business issues, opportunities, assortment, and new item recommendations.• Proactively perform situational analysis and category deep-dives, customer and/or marketplace trends and changes in business dynamics.• Support the annual planning process by providing key shopper insights and category recommendations.• Manage, create and maintain all internal consumption reporting utilizing PowerBi.• Partner with Customer Marketing team to provide Shopper Insights and brand trends that can be used to create, update marketing collateral and support & evaluate programming. • Manage data vendors as key point of contact.• Lead, mentor and develop direct reports.

• Managed all data insights, analytics and consumption reporting for Traditional Medicinals internal and external needs.• Created and presented fact-based, selling stories for retailer meetings to help grow presence in the tea category and develop strong partnerships with buyers.• Established and grew relationships with all Traditional Medicinals' data partners including SPINS, Numerator, Nielsen, Mintel and Crisp.• Developed and maintained eCommerce PowerBI database, linking all available eCommerce data sources together in one space.• Managed, coached and developed the skills of the Category Insights Analyst.

• Created and developed a hiking socks company for outdoor enthusiasts.• Grew and established a customer base and promoted the brand through attending shows and races, using online marketing strategies, and adding new sales channels including Amazon.• Developed and maintained Shopify website and Amazon Seller Central Account.• Led the company into the black at the start of year two and now maintaining a consistent revenue stream.

• Identify and communicate business trends and insights with e-business and omni channels to enable strategic and course-correcting measurable plans.• Provide analytics and support to drive growth and increased share for Dreyer’s Ice Cream on Instacart, Amazon, Shipt, Fresh Direct and goPuff accounts.• Support Omni-channel marketing investment strategy initiatives at key retailer accounts through data and reporting to recommend strategy shifts.

• Project-managed a team of 15 in the development of consultative, category business plans to support Albertsons Companies' Executive Leadership during their National Resets.• Presented the completed plans and recommendations, designed to drive increased sales and incremental purchases to retailer and manufacturer leadership across the country.• Managed two category analysts that assisted with creating selling stories based on syndicated data, retailer loyalty data, consumer insights, innovation and category trends that were designed to provide meaningful takeaways for CPG clients.• Analyzed market trends, recommended assortments, quantified promotional results, and created reporting tools.• Built SMART relationship and engagement with Albertsons Companies Leadership and CPG vendors through their Shopper360 (carded loyalty data) initiatives.• Participated and consulted in Symphony EYC’s consumer decision tree meetings made to understand shopper habits and need states to drive sales through improved aisle flows.

• Quantified, analyzed, and interpreted data through multiple platforms related to sales figures and consumer insights• Developed category reviews, promotional analyses, and assortment recommendations to support key client and customer sales growth initiatives• Presented category insights to National Sales Managers to validate recommendations and opportunities at Albertsons/Safeway Headquarters• Assisted Business Development Managers by providing category analysis on key account calls for Albertsons/Safeway• Created and provided monthly scorecards for clients’ current state of business• Member of the Market Research Committee

• Assisted clients with statutory compliance throughout business life cycle• Acted as initial point of contact for law firms and corporations• Completed, reviewed, and submitted Corporate Legal Documents• Coordinated with state and county government agencies to deliver efficient results

• Supported Regional Sales Managers and Distributors for the Eastern US• Coordinated with sales, purchasing, production, and service to meet customer requirements on new machine deliveries and installations• Participated in FMEA projects to implement better interdepartmental processes• Member of the Internal Audit Team • Traveled to distributor to implement more efficient processes between companies• Achieved a knowledgeable understanding of SAP and it’s uses