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With a storied career in broadcast journalism, now channeled into innovative marketing strategies, our team harnesses the power of digital marketing (coupled with traditional efforts when applicable) to elevate brand presence. Adept at creating compelling content, we've mastered the art of transforming internal communication into external campaign successes, ensuring consistent market awareness. We are in it to win it. At the heart of our approach is the cultivation of a brand culture that resonates with consumers, driven by expertise in social media dynamics and a rich history in storytelling. Through strategic campaigns, we've empowered businesses to not only articulate their identity but to also live it, fostering genuine consumer connections that drive behavior, sales and brand loyalty.
Mccafferty Communications
View- Website:
- mccaffertycommunications.com
- Employees:
- 4
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ExecutiveMccafferty CommunicationsMiami, Fl, Us
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Chief Executive OfficerMccafferty Communications 2007 - PresentSaint Augustine, Fl, UsIn an effort to strengthen brands and create a 'real' brand equity, we help businesses and celebrity clients hone in on streamlining their message to the masses. Keep it simple stupid; people won't and don't buy what they don't understand. We identify who your end-user is and cater Branding, Marketing, both digitally and traditionally, Advertising and Public Relations efforts around your target market. Taking it a step further we incorporate that same approach via the web utilizing SEO, SEM and content marketing for your website coupled with advanced social media pushes. Having many years of media experience, crisis communications has also been an a-la-carte service provided by popular demand. We have written more than 100 websites to date as well as all accompanying marketing collateral to support each vertical of a new and/or existing brand. We are social media savvy.
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Expert Host | Product SpokespersonHsn Expert Host Aug 2008 - PresentSt. Petersburg, Fl, UsI am an Expert Host on HSN, specializing in fashion. I work with buyers and vendors to bring their products to the masses. HSN is currently the fourth largest cable network in the country and at any given time has more than 115,000 products in rotation as well as viewers in 90,000,000 homes across the country. I take a "soft-sell" approach to our audience, understanding the demographic at hand, and empower our viewers with product and/or service details they need to make an informed decision as a consumer. -
Director Of MarketingLiveoak Fiber Sep 2022 - Apr 2024Brunswick, Georgia, UsTasked with disrupting the market, we are a start-up with $300-million in funding that will begin laying a superior fiber optic solution for rural America along the FL/GA line from I-95 east through the panhandle. We are the anti-buffer! We will offer no contracts, no data caps, simple pricing – with plans to fit every budget and the best fiber optic option available around the world today. We will also be hiring ALL LOCAL PEOPLE to help us do this and I am at the marketing helm of bringing this to 'market' so to speak.I built the brand and established all inbound lead generation. From the marketing plan, to establishing the digital infrastructure, to producing all creative assets to support a start up — I held the keys for all the marketing qualified leads at LiveOak Fiber. We won 5 Addy’s our first year and achieved 6,000 MQL’s monthly as of April ‘24. -
Tv Host | Product SpokespersonShear Enterprises: Hsn | Tsc Canada | Qvc Uk | Qvc Germany | Qvc Italy Oct 2009 - Oct 2017Working hand-in-hand with Rhonda Shear, I brought her products directly to the consumer via TV Networks and Infomercials. With a 15-year background in Radio & TV, I have an accomplished history for consumer driven results, even "sell-out" shows, in a competitive industry. Ad-libbing in front of a camera is a no "brainer" and engaging audiences with ingenuity and savvy style come second nature.
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Director Of Brand StrategySingular Payments Llc Nov 2015 - Feb 2017San Antonio, Texas, UsAppointed to concept and create a rebrand to better position ourselves in a competitive marketplace our marketing team was also at the helm of implementing a dynamic cross-channel marketing and PR strategy. We drove new/cold inbound leads, recycled old leads, nurtured and shaped a stronger channel partner program and increased current customer retention. With a focus on mid-market B2B and franchise businesses, Singular Payments LLC was the only credit card payment processor in the market today offering a truly simple, hassle-free flat rate billing model with no caps, ifs, ands or buts. -
Vp Of CommunicationsNexogy Apr 2009 - Apr 2012Coral Gables, Florida, UsAdministering all internal and external communication practices, I worked closely with VIP clients during this role. In addition, I established Business Process Management (BPM) and lead Business-Reengineering Management (BRM) to maximize corporate earning potential. I held the lead position for all creative and content for all traditional & digital marketing with a clear understanding of our corporate brand equity and mission. Furthermore, I wrote all in-house copy and oversaw all content management, email automation, campaigns, and planned all corporate events from A-to-Z. -
News Director | Female PersonalityLex & Terry Radio Network 2002 - 2007I was part of an Award-Winning Talk Show responsible for news selection and placement; I brought to the table an "on-air personality" bonded to delivering the news as well as provide on-air talent for a very "male-based" Nationally Syndicated radio talk show. Taking part in the "morning-drive" of live radio in addition to news, I offered the female perspective on the show and made guest appearances as well as m-c'd major events. I did “remote” broadcasts for select clients and even endorsed products for these clients. During my run with Lex & Terry I volunteered for charitable events and presided as Public Affairs Director for our local affiliates, depending on which market we were in at the time.
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Freelance ReporterFirst Coast News Abc 25/Nbc 12 Jan 2003 - Mar 2006UsOn FCN I covered breaking news for quite some time, as well as prepared “packages” for live broadcasts in which I reported. Daily requirements meant meeting timely deadlines to provide accurate and credible news pieces. I was responsible for selecting creative story ideas of local and national interest. I also conducted interviews ranging from the US President to the local homeless. I acted on behalf of local charities and non-profit organizations. Interviews of interest include: George W. Bush, John Kerry, Mikhail Gorbachev, Benazir Bhutto and John Ashcroft to name a few. -
Reporter | AnchorNewstalk 690 Wokv Aug 2001 - Jan 2005At Newstalk 690 WOKV, I was an Award-Winning Field Reporter for daily news events within the metropolitan statistical area together with anchoring the Jacksonville Morning News drive and afternoon casts. I covered all breaking news for “top-of-the-hour” deadlines and prepared news packages incorporating interviews and natural sound. During this time, I established working contacts with all pertinent city officials and my local areas of concentration included Duval County Public Schools, Jacksonville Sheriff’s Office, Military and City Hall.
Kimber Mccafferty Skills
Kimber Mccafferty Education Details
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University Of Illinois Urbana-ChampaignSpecializing In Broadcast Journalism
Frequently Asked Questions about Kimber Mccafferty
What company does Kimber Mccafferty work for?
Kimber Mccafferty works for Mccafferty Communications
What is Kimber Mccafferty's role at the current company?
Kimber Mccafferty's current role is Executive.
What is Kimber Mccafferty's email address?
Kimber Mccafferty's email address is ki****@****ast.net
What is Kimber Mccafferty's direct phone number?
Kimber Mccafferty's direct phone number is +190486*****
What schools did Kimber Mccafferty attend?
Kimber Mccafferty attended University Of Illinois Urbana-Champaign.
What skills is Kimber Mccafferty known for?
Kimber Mccafferty has skills like Copywriting, Radio, Social Media, Television, Broadcast, Social Media Marketing, Public Relations, Marketing, Advertising, Brand Development, Marketing Strategy, Broadcast Journalism.
Who are Kimber Mccafferty's colleagues?
Kimber Mccafferty's colleagues are Rachel Stennett.
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