Today’s consumers are smart, resourceful, and completely overwhelmed with all the information available to them. They seek out brands that will listen and understand them, brands that offer solutions to their problems. I recognized this early in my career and have devoted my life’s work to brand development and relationship marketing. A brand is only as strong as the consumer’s perception of it. I build trusted brands, then I market those brands so consumers can make that all important emotional connection. This is what creates lifelong customers – people who trust you and recommend you to all their friends. As an entrepreneur I launched an agency that advised clients on how to strengthen their relationship marketing through digital tools including CRMs and community platforms. I also built a creative team devoted to developing innovative brand campaigns to drive customer acquisition and lifelong retention. As a marketing visionary I transformed marketing operations for a global franchise organization that changed a 40 year old operating model and focused on using metrics to advise brand and product campaign development. As a branding expert I led the rebranding of a company across 28 countries, building them into a recognizable global brand with premium brand values consumers could relate to and trust. As a digital strategist I advised both clients and organizations on new media including social platforms to engage with employees and customers to drive brand awareness and performance results. As a senior management team member I currently develop strategies, structures, budgets, products, and people for a global team.As a global citizen I speak 4 languages and understand the subtleties of developing good marketing campaigns to build relationships in a multi-cultural environment. Building relationships with consumers is something that never ends. I’m always working to keep the momentum and to keep consumers coming to and connecting with the brand.