+ Activate brand / product through content strategy+ Translate complex ideas into compelling narratives+ Build impactful stories using a range of mediums and channels+ Help teams define or better engage their ideal customer profile+ Define / strengthen messaging, key use cases, and critical narratives

Focused on writing the book about Progressive Delivery with Adam Zimman, James Governor, and Heidi Waterhouse. https://progressivedelivery.com/

+ Developed a strategic plan to engage Lacework’s developer audience+ Integrated developer perspective into key messaging across channels+ Developed strategy for programs that foster community with developer+ Developed a cross-functional Engineering Editorial Team that specializes in producing and placing technical content+ Developed a cross-functional Engineering Speaker’s Bureau that promotes internal technical experts and thought leaders

+ Developed and managed a Strategic Communications Team that oversaw PR & Media, Analyst Relations, Content Marketing, and Brand Voice+ Developed and maintained content marketing strategy, including key narratives that support category creation+ Collaborated with customer advocates and DevOps community members to produce content + Analyst Relations saw Forrester develop a New Wave Report for our fledgling category, and named LaunchDarkly a leader within it+ Content Marketing implemented a content hub to provide an integrated, seamless learning experience+ PR & Media on-boarded larger PR Agency to expand reach within the marketplace+ Producer and co-host of the Heavybit podcast series Unintended Consequences

+ Developed and maintained content marketing strategy, including key narratives that support category creation+ Collaborated with customer advocates and DevOps community members to produce content + Developed and executed Analyst Relations strategy+ Developed media strategy and managed external PR Agency+ Managed corporate social media channels+ Managed tracking and reporting of PR and social channels+ Producer and co-host of the Heavybit podcast series Unintended Consequences

+ Developed and maintained content marketing strategy, including key narratives that support category creation+ Developed key messaging with close support from Product Team+ Collaborated with customer advocates and DevOps community members to produce content + Managed creation of marketing content including white papers, eBooks, emails, landing pages, webinars, Test in Production series, and other event presentations+ Editor of corporate blog and monthly marketing newsletter+ Developed roadmap for customer journey for go to market teams+ Refreshed corporate brand and messaging in close collaboration Design

+ Developed content marketing strategy+ Managed creation of marketing content including white papers, eBooks, emails, landing pages, event and webinar abstracts+ Managed monthly marketing newsletter+ Editor and contributor of corporate blog+ Managed social media channels+ Managed tracking and reporting of PR and social channels

+ Managed customer marketing programs+ Produced customer case studies, blog articles, fact sheets, webinars, presentation slides+ Managed monthly marketing newsletter+ Managed corporate website and blog+ Maintained social media channels+ Editor and writer for ad hoc projects

+ Copywriter & editor+ Managed and executed global email nurture and demand generation campaigns + Managed 3rd party vendors for ad & partnership campaigns+ Managed demand generation editorial calendar+ Managed translations of all content for global programs+ Managed campaign analysis and reporting via Marketo

+ Managed net new lead import process+ Supported testing and implementation of global lead scoring and data normalization programs in Marketo+ Updated key assets in Marketo for global marketing campaigns+ Supported business development initiatives and quarterly sales goals+ Supported sales lead routing and territory assignment via Salesforce+ Executed email and online marketing campaigns in Marketo

+ Supported business development initiatives and quarterly sales goals + Managed net new lead import process+ Assisted with sales lead routing and territory assignment via Salesforce+ Executed automated email and online marketing campaigns in Marketo+ Team resource for campaign analysis and reporting in Marketo

+ Assisted with data quality and enrichment efforts + Executed email and online marketing campaigns in Marketo + Assisted events team with planning and coordinating needs

+ Managed editorial calendar—kept projects on time and within budget+ Editor of internal newsletter publications + Assisted with management of website and social media channels+ Supported media production team as photographer and videographer+ Coordinated with 3rd party vendors for ad placement and collateral creation+ Liaison for off-site medical directors with marketing needs

+ Point of contact for Practice Management Consultants and their on-site Medical Director counterparts + Edited and published documents and reports for external consumption + Data analysis and presentation+ Provided on-site support at large meetings and conferences

+ Assisted Data Manager in implementing new database+ Assisted Lead Field Technician in water quality analysis for field and lab work+ Database management + Data analysis and presentation + Produced new data collection tool for mobile use in field

+ Independent project: determined release profile for hormone loaded micro-spheres+ Independent project: completed histological catalogue for over 200 tissue samples+ Extensive practice with RIA and ELISA assays, use of radioisotopes, gel electrophoresis, plasmid preparation and purification, histology, blood and tissue sampling of aquatic organisms