Director, Digital Customer Engagement
CurrentI define and develop customer-centric notifications enabling digital self-service. From online account activation to engagement with healthcare moments that matter, I lead cross-functional teams to build personalized, targeted, timely and relevant email and SMS messages.Prior to being acquired by Cigna, I was head of provider marketing at the Santa Monica-based healthcare startup Brighter. Brighter was an innovative healthcare technology company that connected consumers with high value providers through online booking tools and first-of-its-kind verified reviews. At Brighter, I was responsible for building and implementing a digital communications and content marketing strategy targeted to acquire, onboard and retain dental providers nationwide.