Marketing And Communications Manager
Current• Member of the communications and marketing team increasing awareness and efficacy of the APCO Institute, the training division of the organization, in support of public safety communications professionals. • Manage communication strategies associated with increasing awareness and efficacy of the products, services and events, including training courses, print and software products. • Actively develop creative content to promote programs, products and services through developing and implementing communications plans and related promotional collateral, coordinating various informational resources, including customer testimonials, feedback and narratives.• Plan, develop, implement and track strategic marketing campaigns across various channels including print, email, newsletters and social media, creating fresh, relevant content based on target audience. • Produce articles, press releases and other relevant content in support of organization’s programs, products and services.• Reviewed and edited articles for the association's magazine• Identify industry trends and new developments that will impact strategic business plans and maximize future success.