• Led multi-platform digital and social media strategy• Oversaw station's Building a Better Bay Area Race & Social Justice pillar• Managed and guided team in day-to-day / long-term content production• Tracked analytics to measure performance and set strategies• Collaborated with leaders across OTV• Participated in cross-functional teams on both technical and creative levels• Focused on brand voice to ensure it’s consistent across all platforms

• Assisted in managing digital team• Strategized around short/long term projects• Leveraged tools to define and track key metrics• Crafted and deployed breaking push alerts, newsletters, landing pages, and social media copy• Collaborated with other departments to ensure a cohesive voice is delivered across all platforms• Live produced content in the field for events including the NBA Finals, San Francisco AIDS Walk, Professional Businesswomen of California Conference

• Wrote stories, edited videos, created photo galleries, deployed breaking news alerts and newsletters• Crafted content for social media platforms, including Twitter, Facebook, Google+, Instagram• Utilized social media to gather and distribute information during breaking news situations• Collaborated with assignment desk, producers, reporters to coordinate coverage on-air and online

• Reported on trending news stories including viral videos and breaking tech headlines• Key contributor in driving 4x growth in KRON 4 Facebook followers from April 2011 to June 2012 through various social media strategies• Researched, wrote, shot, edited, presented news stories for weekday broadcasts• Promoted audience interaction by presenting viewer comments, photos and the results of web polls through broadcast cut-ins• Leveraged Google Earth and other emerging technologies… Show more • Reported on trending news stories including viral videos and breaking tech headlines• Key contributor in driving 4x growth in KRON 4 Facebook followers from April 2011 to June 2012 through various social media strategies• Researched, wrote, shot, edited, presented news stories for weekday broadcasts• Promoted audience interaction by presenting viewer comments, photos and the results of web polls through broadcast cut-ins• Leveraged Google Earth and other emerging technologies to showcase stories and maximize viewer interaction Show less

• Wrote original content for KRON4.com and managed social media presence through Facebook and Twitter• Moderated live blog discussions on KRON4.com during breaking news stories including audience interaction and commenting• Produced and starred in news update segments for KRON4.com

• Gathered information from local police and fire departments about breaking news stories.• Answered and placed phone calls to relay information to reporters and producers.

• Researched story ideas for future shows• Conducted interviews both in studio and out in the field with local business owners and city councilmembers