Kimberlee Shaw Email & Phone Number

Annapolis, Md, Us

Severna Park, Md

Partner with companies to assist with and enhance their marketing efforts, including internal and external marketing communications, web site development, email marketing campaigns, corporate identity and public relations. Heavy emphasis on copywriting, editing, and SEO. Main client is a regional window, door, siding, gutter, and roofing manufacturer; industries served include high tech, real estate, homebuilding and contractors.

Provide content for online parenting blog. Particular focus on the trials and tribulations of raising teenagers.

Freelance writer and marketing consultant for regional door and window manufacturer. Position entailed blog writing and editing, website content writing and review, email marketing campaigns, and press releases. Oversaw a group of independent copywriters for online blogs, including editing of content. Developed the first internal employee newsletter, including initial input on design and layout, content categories, and managed all submissions from employees; wrote and edited all content for the newsletter. Assisted with marketing and communications for special events, including a factory tour and press conference with President Barack Obama and a manufacturing roundtable with Congressman Anthony Brown.

Assisted local businesses with their marketing efforts to increase their brand awareness, customer base and sales through the effective use of promotional products, marketing collateral, corporate communications and events. Industries served include banking, high tech, homebuilding, non-profit associations, schools, real estate and retail. Saw a 50%+ increase in sales each year. Also created an off-shoot company, empoweringapparel.com, a web retail storefront selling t-shirts imprinted with powerful and inspiring messages for men, women and children.

Involved in all aspects of marketing, sales and administration. In seven years, efforts helped take the company from three people to a multi-office top ten Timberline reseller worldwide. Developed and oversaw execution of marketing programs and budgets, training and seminar programs, advertising design and placement. Wrote technical articles and newsletters, created client retention programs, public relations and managed the 20,000 prospect database. Oversaw management of the on-site training center, independent consultants group and network engineers. Heavily involved in industry non-profit associations, serving on two committees which created Technology Councils to serve the membership. Charter member of Timberline Software Corporation’s Marketing Alliance, made up of marketing professionals from the top resellers across the world; was recipient of the first-ever “Ally Award” for significant marketing contributions to the reseller channel.

Managed all aspects of franchise relations and marketing finances. Developed and managed local store marketing and advertising programs for 35 restaurants. Worked directly with advertising agency in the development and implementation of company-wide marketing promotions, including print, radio, direct mail and point of purchase materials. Developed and implemented new location grand opening plans, including promotions, opening day activities and public relations. Designed and managed the implementation of ongoing competitive, sales and marketing analysis programs. Wrote and designed layout of company-wide internal newsletter. Participated in design and construction approval of new store development. Involved in new bids and proposals for new locations and franchise agreements.

After internships during college in Merchandising and Marketing, held full time positions including Marketing/Advertising Finance Administrator and Marketing Administrator.

Bs, Marketing

Education record