Kimberley Jensen Email and Phone Number

• Drove 1200+ opt-ins for our Loyalty program launch through working with product stakeholders and the creative team, developing assets that spoke to audience insights• Drove 1100+ leads from our Branded Virtual Restaurant go-to-market strategy • Insights from this Branded Virtual Restaurant campaign and qualitative data were used to develop further campaigns to hyper-targeted audiences• Lead initiative to track campaign analytics to develop benchmarks, including UOR, UCTR, Conversion Rate, Unsubscribes, A/B testing (and statistical significance) • Utilizing these benchmarks to continue the conversation of developing hypotheses around product-channel fit• Implemented new strategies for organization, campaign analytics tracking, and cross-departmental communicationAwards / Nominations• “On a roll”: Nominated for a job well-done; awarded 2/18/2022 "Kimi's foresight into how to make this [program] a scalable initiative has been instrumental for how we'll be able to grow this program, and the flexibility to operate under tight timelines as a one woman [team] has made it a pleasure to work with her."• “Hit the Spot”: Awarded for managing business critical projects, while generating high quality + effective campaigns• Restaurant Network Council: Elected to represent the Restaurant Network in developing ways to improve cross-team communication, morale, and productivity in a digital landscape• Restaurant Roundtable: Elected to participate in monthly restaurant roundtables to take notes and iterate our lifecycle campaigns using the insights gathered from real restaurant owners and their discussions

- Work to create marketing objectives that align with branding and overall company objectives- Perform social media audit - Audit past and current emails to understand patterns of themes, verbiage, and content- Analyze open, click, and clickthrough rates for emails to understand recipient interests- Compile and report on marketing metrics to develop future ideas- Own and manage marketing webinar series among other marketing projects- Initiated extrapolation of miscellaneous data from different sources as part ofplaybook for future interns

- Certified trainer responsible for teaching new partners brand standards- Manage store’s QASA Audit preparation, readying employees and store for health and quality assurance checks- Increase efficiency of team by multi-tasking in customer satisfaction, balancing assigned store position, and back-filling where needed- Proficient in all Partner tasks, including making drinks, Drive-Thru, Store Support and Cash Register

While acting as a Shift Lead at Smashburger, I was responsible for creating meaningful customer relations as to create long-term customers. I was in charge of managing other employees, adjusting labor due to influxes in customers, placing weekly food orders, as well as creating and maintaining our employees' schedule. I was held accountable for balancing our cash drawers and our safe, as well as preparing our deposit, and balancing our sales at the end of the night by comparing cash and credit sales.

I filed books at the beginning/end of day alphabetically, I helped customers find the books they needed based on classes they were enrolled in, answered questions (in reference to courses, books, additional supplies, cost of new as opposed to used books, etc), researched questions I didn't know the answer to, and assisted unhappy customers (found what they needed, or explained a misunderstanding about book prices and made sure they left satisfied).