A detailed & strategic Marketing Manager for 15 years, with a philosophy of using data to understand the consumer journey, ensuring they are at the centre of every decision.My experience in the B2C retail sector has enabled me to develop a wide range of skills to successfully build, define and implement marketing & media strategies across all consumer touch points including complete end-to-end campaigns, with thorough post campaign analysis. With expertise across digital marketing, UX research & development, events & activations management, social media, press management and more to maximise brand exposure and deliver brand objectives.