• Conducted user research using qualitative methods such as interviews and contextual inquiries to gather insights from diverse participants and inform UX design decisions • Designed and prototyped a time request app, utilizing user feedback, iterative testing, low-fidelity and high-fidelity wireframes, and rapid prototyping to enhance usability and functionality. • Skilled in maintaining a professional and empathetic demeanor while delivering excellent customer service to pet owners, understanding their concerns, and providing appropriate solutions.

• Spearheaded the pathway for Farouk Systems to create engaging videos & advertisements for CHI & BioSilk Haircare products• Collaborated with graphic designers, marketers, and production team to execute social media campaigns for retail brands such as ULTA, Target, and HSN• Designed storyboards and visual layouts to prepare for the production and web team• Responded to customers and comments promptly while increasing response rate and ratings on all social media accounts • Responded to customers/users in a professional manner to help alleviate frustration with exchanges and return processes• Assisted in creating monthly reports to gather statistics for Facebook and Instagram Accounts.

• Researched for creative ways to position the product, brand, industry, by utilizing top keyword features searched in Google• Maintained and updated e-Commerce website integration through WooCommerce & WordPress• Developed strategic designs through target consumer approach while leveraging market data•

• Managed Volusion and Magento CMS websites, overseeing content updates, site maintenance, and user engagement• Photographed and edited product images to enhance visual appeal and drive customer interest• Designed and executed custom email marketing campaigns and promotional graphics to boost engagement and conversion• Produced motion graphics and videos with Adobe After Effects and Premiere Pro, creating compelling and engaging content• Increased YouTube channel subscribers by 400 in 9 months through strategic content creation and audience engagement

• Developed custom web templates for medical professionals, authors, and small business owners, ensuring a user-centered design approach tailored to each client's audience• Designed, edited, and maintained websites using WordPress CMS, focusing on responsive design and seamless user experience across devices• Provided client training to empower users to manage their websites independently, emphasizing intuitive content management and user-friendly interfaces.• Conducted cross-platform usability testing to ensure consistent and accessible user experiences across various devices and browsers• Structured and optimized website navigation and information architecture for improved content discovery and efficient content management

•Educated Disabled Veterans and people with disabilities to help them cope with their lifesituations through accessible interactive content• Designed and developed interactions using ActionScript 3.0 in Flex Framework• Tested web applications using JAWS and NVDA for accessibility ensuring Section 508compliance• Added close captioning to eLearning Courses and recorded voice-overs

• Edited, published, and modified company websites using HTML, CSS, and XML, JavaScript and PHP in Joomla! Content Management System• Liaising with company executives regarding Project Management updates• Designed custom templates in Adobe Illustrator and converted to fillable PDFs • Coordinated training support for clients to manage their websites• Tested websites for usability and cross­ browser compatibility• Created e­mail campaigns for Marketing• Collaborated with different departments to complete major projects• Designed flash banners with ActionScript 3.0• Uploaded e­mail campaigns onto clients’ servers for marketing campaigns• Purchased and managed stock photography database• Captured and edited photographs for company events, websites, and marketing campaigns• Compiled PowerPoint presentations for NEXT’s National Education Conference• Added keywords, alt tags, and rich ­media content to client websites for Search Engine Optimization

• Maintained Front-End development for various client websites in custom CMS to improve functionality and user experience• Designed testimonial graphics for rotating banners• Created newsletter forms, articles and tested subscriptions

• Greeted customers and assisted them with merchandise inquiries• Promoted companies affiliated with A&F• Processed sales quickly and courteously with accuracy

• Designed and edited business cards, logos, flash templates, fliers, yard signs and banners