Leader of multi-disciplinary accounts operating as a holistic strategic counsel to key clients. I manage multiple local and national accounts simultaneously including strategic development of campaign concepts to execution. I’m an agent of large-scale budgets and service level agreements and management of client relationships across multi-million-dollar projects. I collaborate with cross-functional agency teams to develop and execute integrated marketing and PR campaigns aligned to clients’ commercial needs.Responsible for:• Key account counsel for clients on varying areas including branding, integrated marketing, PR and reputation management, and implementation of bespoke principles of marketing communications that can elevate my client’s business' public image.• Translating clients’ business needs to actionable activities. Stakeholder and client management ensuring sustained profitability of clients’ campaigns with demonstrable results.• Leader of accounts including domestic and international airports, large-scale tourism precincts, luxury hotels, the Queensland Government Premier’s Office, national FCMG and the 2032 Brisbane Olympic and Paralympic Games. • Project management and supervision of the flow of work and processes for PR, marketing, digital, social, influencer / KOL campaigns, commercial partnerships, branding, and events.

As market director of brand, marketing & digital for Brisbane I spearheaded an innovative marketing structure for Marriott International’s hotel portfolio in Brisbane, Australia. I was the leader overseeing up to 1,000 rooms, 20 MICE venues, six F&B venues and one spa. I provided strategic counsel to hotel general managers and above property area team for driving the commercial marketing, communications, partnerships, brand and digital strategy for The Westin Brisbane and Four Points by Sheraton Brisbane hotel complex and Brisbane Marriott Hotel. Additionally, I was the destination marketing specialist for all Brisbane hotels inclusive of luxury brand W Brisbane, concepting and delivering Marriott International portfolio campaigns across all hotel market segments – B2B and B2C, leisure, food & beverage (F&B), spa and MICE.

A global halo brand opening for Marriott International and Le Meridien Hotels & Resorts. Le Meridien Maldives Resort & Spa opened during the Covid-19 pandemic in September 2021. Based out of Marriott International’s regional office in Singapore.Responsible for:• Building from ground-up the commercial department. Talent identification and management of the sales, marketing, and reservations departments. Headcount of 10 Maldivian associates and one sales director based in the UK. • Pre-opening budget development and management.• Leader of the global pre-opening positioning diagnostic process (PDP).• Development of sales and revenue strategies and contracting for global travel agents, DMC, and wholesalers. • Commercial strategist for driving transient mix from online channels and Marriott Bonvoy loyalty program.• Third-party management of seaplane and water sports contracts.• Commercial strategy and cross-functional management with revenue to drive F&B, spa, recreations, and water sports profitability.• Leader of the resort customer journey map, development of customer experiences and property programming.• Solicitation and management of the resort’s PR agencies in the UK, German speaking markets (inc. Austria and Switzerland) Middle East (inc. the Emirates, Saudi Arabia, Oman, Bahrain, and Kuwait), Russia (inc. Ukraine, Kazakhstan, and Eastern Europe).• Key liaison for the resort’s Singapore based owners and Singapore based owners’ reps in Singapore and India.

Architect of international positioning for Conrad Maldives Rangali Island through an optimised revenue-driven marketing, sales, digital and communications strategy ensuring all work-streams ladder to the wider regional, global and owner commercial objectives. This was achieved by driving an aligned culture of sales, marketing and communications through integrated revenue, B2B and B2C sales storytelling, media relations, thought-leadership and key opinion leader marketing targeting the entrepreneurial mindset that seek inspired transformational experiences. Furthermore, I supported the sales function with driving key account performance and instilling a culture of ROI driven actions, which includes:Deep dive analysis into geo-source markets vs. key account production, market and destination intelligence mapped against property-data (including STR, Demand360 and Hotelligence) to provide support and recommendations to exceed market share and identify new opportune markets and segments for revenue growth. Analysing seasonality and providing recommendations, ensuring a balanced source market approach - "right business at the right time."Driver of key luxury consortia relationships including Virtuoso and American Express FHR and Centurion.Analysis of key accounts and activities vs. budget vs. costs to determine ROI, planning and budgeting. Spearheaded planning process with sales in order to map an aligned revenue-driven marketing communications plan, ensuring an “always-on approach” in the key geo-source markets.

The first-of-its-kind, THE MURAKA at Conrad Maldives Rangali Island is a triumph of modern design & technology; this unique two-story residence is an architectural marvel that sits above & below the surface of the Indian Ocean. Responsible for delivering a multi-million dollar launch campaign for the world’s first undersea residence, THE MURAKA at Conrad Maldives Rangali Island. I was responsible for delivering a US$15M asset, valued at a starting rate of “from US 50K per night", targeting the ultra-high-net-worth and high-net-worth set. Concurrently, the project was used as a halo to uplift Conrad Maldives Rangali Island's positioning to a higher level of premium. Key responsibilities:• Reported to the Senior Vice President of Commercial Operations for Hilton Asia Pacific.• Key strategist responsible for the development of the global commercial integrated marketing, PR, and brand partnerships plan.• Led a multi-disciplinary project team of senior global and Asia Pacific leaders responsible for revenue, sales and distribution, brand, digital, PR, partnerships and loyalty and customer experience.• Tender and management of global PR, digital and media buying and creative agencies in USA, UK, Russia, Middle East, Greater China, Southeast Asia, Australia and Japan and Korea.• Project budget owner – development, management, and optimisation. • Key stakeholder management reporting up the line to the steering committee comprising of resort ownership and global Hilton leadership for luxury operations, brand, sales, PR and commercial. Key campaign success: 1,700 earned media placements. 5BN+ earned media impressions and US$54M earned media value achieved by strategic pitching in the key source markets – U.S.A., U.K., Russia and CIS, Greater China and Middle East.

A position I held from 2006 – 2012, Hilton Brisbane is a key hotel in Australasia, second to Hilton Sydney and one of the top 10 hotels in Asia Pacific (within Hilton Hotels). Following a successful tenure steering the communications efforts for Hilton Sydney, I was invited to return to Hilton Brisbane to drive the communication efforts once again, to elevate the hotel’s position in the market and drive the bottom line. Key objectives include contributing to driving the hotel’s market share to retain its number one position in the market through implementing integrated communication and marketing campaigns to grow both the leisure and meeting (MICE) segments and, food and beverage profitability for the hotel’s Chef’s hatted restaurant Vintaged Bar + Grill.

Hilton Sydney is Hilton’s flagship hotel in Australasia and one of the top five hotels in Asia Pacific and number six EBITDA hotels in the world. Key objectives included maintaining a high profile brand presence and having a global perspective within the Sydney and international markets. Proactive communications and social media management for the hotel and its five food and beverage outlets (Zeta Bar, Marble Bar, Glass Brasserie, Glass Wine Bar and Cafe Cino) and LivingWell Health Club and collaborating with Glass Brasserie’s celebrity chef Luke Mangan,. Targeting domestic, international and intrastate media based on the hotel’s source markets.Highlights Zeta Bar's "The Secret Garden" pop up - click the links to view highlights from this campaign:Discovered at Marble, sponsored by MTV Networks Australia, Rolling Stone Magazine, Corona and The Music Network. Hilton Sydney's first social media competition designed to find Sydney's next up-and-coming live music talent. Click the links for highlights from this campaignFinalist - Hospitality Management magazine national communication associate of the year, 2013

Key responsibilities include defining strategy, development, execution, management and measurements of the hotel’s marketing plan and budget. This includes projects that were designed to penetrate and grow targeted market segments with a strong focus through online media channels.On top of this I was responsible for driving the hotels communications strategy, developing and maintaining media relations, crisis management, development of the hotel social media channels, strategic partnerships and sponsorships and leveraging the profile of Hilton Brisbane to local, national and international media. Throughout my tenure I guided the hotel’s marketing communications efforts to achieve outstanding results, including being named the winner of the 2012 Hilton Circle of Excellence for Asia Pacific Campaign Marketing award –“best bang for buck” and was highly commended for my work on Hilton Brisbane’s AUD $14million refurbishment and repositioning campaign.Achievements•Winner - Hilton Worldwide’s inaugural Circle of Excellence “Best Bang for Buck” marketing and communications campaign award for Asia Pacific, 2012•Winner - “Best Marketing Communications Campaign of the Year” award by Hilton Australasia, 2010•Finalist Queensland Hotels Association Best Marketed Hotel 2011•Finalist Best Employee Administration category, Queensland hotels association awards 2011

Looked after the fundraising, marketing and events for the association