Spent two and a half years in the BTL industry creating memorable experiences for a number of brands. My role had me writing and conceptualising concepts, managing a team of three, building brand awareness and creating audience engagement. Some of the brands I launched, pitched for and helped sustain visibility were for, BMW i8, Lamborghini, Dove, Young Presidents' Organistaion, Nissan, Toni&Guy and many more...

In my 7 year stint at TBWA, i rose from Junior Copywriter to Group Head. During that period i managed to learn the ropes, hone my skill, work with some fabulous people and create some epic work. Some of which managed to reach the pearly gates of Canne. Here are a few of the brands i spent many a sleepless nights on: Set MAX Entertainment, Nissan, Adidas, Standard Chartered Bank, Visa, NIVEA, Marvel, Lavie Handbags, High Street Phoenix, Fa, Principal Retirement Advisors, American Tourister, Samsonite, Loop Mobile, Platinum, Web18 and Planet M.

Worked on brands like: Air India, Reliance Energy, Harmony, Nature’s Basket and Philips DVD player

Brands i worked on: Monaco, Saffola and Indian Oil Corporation.