Kimberley Haymaker Email & Phone Number

Carmel, In, Us

Support the development and launch of new products and initiatives within the key systems portfolios of Schlage and Falcon along with the mechanical and electrified lock portfolio of Schlage commercial product brands.Develop strategic marketing plan and budget in support of existing core products, new product launches and other initiatives to build share of voice and thought leadership.Write or oversee the development of messaging for collateral, training, web content, PR, advertising, packaging and POS to support EAC initiatives.Provide creative guidance on the visual development of materials working with agencies and internal team.Actively seek VOC and VOS to ensure output resonates in the marketplace.Partner with internal product managers, project managers and engineering to aid in the development of new products.Help drive thought leadership messaging internally, through vertical marketing and with channel partners to accelerate the adoption of our commercial electronics portfolio for security, productivity and overall simplicity.

Carmel, In, Us

Direct creative and media planning for trade advertising across 4 business units. Develop dealer-use, consumer advertising materials for 8 HVAC brands including print, radio, online and TV. Manage national and regional consumer media buying. Direct creative and content development for 8 consumer HVAC brands. Provide copy for web and other media as needed.

Manage trade and consumer advertising, PR and websites across 4 major consumer and trade brands. Provide advertising and support for light commercial and commercial divisions. Carrier Corp. is a unit of the United Technologies Corporation (UTX) family of companies.

Resource consultant to GLG clients on topics of CPG products, retail channels, competitive environments, DRTV and web selling.

Plano, Texas, Us

Combined role of media, telemarketing and brand management related to the sale of Rug Doctor machines through TV, web, and retail. Media budget responsibilities exceeded $7MM annually. Telemarketing program management included scripting, training and monitoring of four outside agencies. Brand management included the development of product offerings, pricing, packaging, and distribution to major retailers across the U.S. and Canada including Kohl's, Bed, Bath and Beyond, WalMart, Lowe's and many others.

Plano, Texas, Us

Brand Management Provided brand management for the $105MM U.S. and Canadian rental division as well as the fledgling retail division for machine sales. Department Management Managed department and ad fund budgets. Led team and defined priorities for department and individuals to achievement maximum ROI and efficiency.Creative LeadershipDirected all agency and in-house graphic design team work in the creation of print materials for U.S., Canadian and U.K. brands. Managed vendor relationships for website copy and design development including SEO/SEM, TV creative, coupon clearance and display development. Direct Sales and AdvertisingManaged media agency buys for DRTV, FSI, and print ad buys as well as those associated with the web: ad word, email, banner and affiliate. Managed inbound and outbound call center groups.

Bachelor Of Arts, Visual Communication

Coursework, Marketing

Coursework, Marketing