Kimberley Mccaig Email & Phone Number

Guelph, On, Ca

Mississauga, Ontario, Ca

Mississauga, Ontario, Ca

Oakville, Ontario, Ca

• Developed the long-term annual brand plans for assigned imported wines portfolio to deliver overall business and brand health objectives. Portfolio consists of partner brands from 8 different suppliers worldwide.• Fostered strong, trusting and value-based business relationships with partner suppliers in portfolio.• Collaborated cross functionally with Insights, Trade Marketing, Supply Chain and Sales to develop insights led integrated marketing plans and go-to-market strategies that meet the needs of consumers, ensure strong profitability, and drive growth across all key markets. • Worked with Finance to develop each’s brand’s P&L during Annual Brand Planning process. Responsible for the annual plan inclusive of forecasted sales and projected spend. Monitored performance against plan on ongoing basis to track progress, optimize results and make changes in market where necessary. • Developed presentations and met with liquor boards as required to share important brand strategies and maintain strong relationships with key customers.

Mississauga, Ontario, Ca

• Managed all brand marketing programs aimed at bringing our brand positioning to life in store and online. Responsible for budget management, agency relationships, and direction for key marketing channels inclusive of POP, Social Media, Displays, Partnerships, etc.• Maintained the Wine Rack portfolio. Worked cross functionally with Business Insights, Revenue Management, Demand Planning, and Brand Marketing to monitor performance of current portfolio, review trends in market, and make strategic list and delist decisions for the channel.• Led the New Product Development process for innovation under the RJS Craft Winemaking brand. Managed key milestones such as inputting projects into Workflow Gen, leading cross functional status meetings, engaging with R&D on product development, briefing in new packaging, partnering with Sales on distribution plans and developing marketing launch collateral. • Supported the retail teams to ensure marketing programs were understood and well executed at store level. • Managed a direct report; responsible for hiring, training, completing performance reviews and creating a highly engaged culture for the Marketing Coordinator.

Mississauga, Ontario, Ca

Mississauga, Ontario, Ca

Toronto, Ontario, Ca

• Managed the marketing plans for the Loyalty Program’s in-store Big Bonus Day events. Responsibilities included briefing, execution and reporting for channels such as POP, digital, social media and email. • Supported the omni-channel marketing plans for many of Canadian Tire’s major initiatives including Canadian Tire Financial Services, in-store sales events and the launch of the Wow Guide catalogue. Marketing campaigns included TV, radio, POP, digital, email and internal channel support. • Contributed to weekly planning of the canadiantire.ca homepage which included gathering marketing initiatives, prioritizing, reviewing metrics and providing recommendations to increase click through rate. • Managed the team’s budget for all marketing activity.

Toronto, Ontario, Ca

• Assisted with the project management of various hunting and fishing print advertising campaigns in national publications.• Contributed to the planning and execution of major Seasonal and Fixing campaigns including the in-store Christmas Showroom and the mass Spring TV campaigns• Assisted with managing the financial invoices and Budget Control Report for the Strategic Marketing Seasonal and Fixing projects

Walldorf, Bw, De

• Helped coordinate the set-up, execution and reporting for marketing campaigns using the SAP project management console Campaign Service Desk. This included webcasts, email blasts, trade shows, content uploads and responder uploads

Brantford, On, Ca

• Responsible for the initial set-up and continuous maintenance of multiple company social media platforms including Facebook, Twitter, and LinkedIn• Designed hardcopy marketing materials including posters and invitations with graphic design software Adobe Illustrator

Bachelor Of Business Administration (B.B.A.), Marketing

Ontario Secondary School Diploma