Strategy lead assisting with research, discovery and competitive analysis. Author of Website Strategy & Site Map deliverables. Client: Yulex (https://www.yulex.com/)

Client partner and internal team lead for brand strategy, brand redesign, copywriting and content strategy projects. Partnering directly with C-Suite leadership teams. Clients: Future Fitness App (4.9 stars on the App Store out of 8K+ ratings) & Tenderly.io

Partnered with the VP of Enterprise Marketing, at Fortune 500’s American Family Insurance, to refine the corporate brand purpose across business units. Responsible for C-Suite stakeholder engagement, project roadmapping, research, survey development and execution as well as internal team management and production oversight.

Project lead managing internal producers, production teams and external vendors to execute brand strategy, mobile application development and website redesign projects. Responsible for growing client partnerships, maintaining strategic objectives, identifying unmet needs while driving efficient, financially successful engagements. Clients: Burnham Benefits, Indigo Collagen & Violux

Account leadership, project roadmapping and presentation support for mission-driven agencies, Neon Butterfly & LevelUP.

Worked alongside the Head of Strategy, partnering with Mattel’s C-Suite team, to redefine and re-launch their corporate brand purpose, promise and values. Participated in executive stakeholder interviews/synthesis, competitor research, employee survey design, execution and analysis and development of the purpose roadmap for internal, global re-launch and employee adoption. Led production of the CEO’s global, monthly Employee Town Hall presentation decks (10K+ employees), Leadership Offsite… Show more Worked alongside the Head of Strategy, partnering with Mattel’s C-Suite team, to redefine and re-launch their corporate brand purpose, promise and values. Participated in executive stakeholder interviews/synthesis, competitor research, employee survey design, execution and analysis and development of the purpose roadmap for internal, global re-launch and employee adoption. Led production of the CEO’s global, monthly Employee Town Hall presentation decks (10K+ employees), Leadership Offsite event programming/spatial design and execution, along with purpose re-branding of the El Segundo headquarters. Prior to Mattel, oversaw all aspects of day-to-day client relationships from business development through project completion for mission-driven partners. Managed internal project teams (strategy, UX, design & development), produced budgets, timelines, contracts and forecasted financials. Additional Clients: Boeing, TED-Ed, INSEAD, NFTE & Apolis Show less

Managed the Mitsubishi Motors North America website and a domestic production team including: PMs, strategists, UX designers, designers, copywriters, analysts and SEO managers. In addition, co-managed an internal development team based in San Jose, Costa Rica for technical maintenance of the Mitsubishi Motors North America’s website. Previous Client: Southern California Edison

Senior Project Manager: Team lead on Naked Juice digital AOR overseeing internal and freelance teams of PMs, strategists, social media managers, UX designers, designers, copywriters & developers to execute digital marketing and integrated social campaigns. Project Manager: Managed the production of traditional websites, Flash banners, Facebook Apps, mobile/tablet experiences, touchscreen interactive installations and digital video productions. Clients: Nike, Microsoft, G4, Adobe… Show more Senior Project Manager: Team lead on Naked Juice digital AOR overseeing internal and freelance teams of PMs, strategists, social media managers, UX designers, designers, copywriters & developers to execute digital marketing and integrated social campaigns. Project Manager: Managed the production of traditional websites, Flash banners, Facebook Apps, mobile/tablet experiences, touchscreen interactive installations and digital video productions. Clients: Nike, Microsoft, G4, Adobe, Disney, FX & NBCUniversal. Show less

Managed the lifecycle of web based projects ranging from ecommerce website redesigns (Discus Dental, Western Psychological Services, Creative Therapy Store, Wells Fargo Family Wealth, Family Filter, etc.) and Google Ocean Applications (Monterey Bay Aquarium) to online advertising banner campaigns (Sony PlayStation, Southern California Edison, etc.).

Managed the design, development and execution of official movie websites, ad units, games, viral marketing initiatives (widgets, applications, social networking communities, email blasts, etc.) & promotional mobile campaigns.

Oversaw the design, development and execution of movie websites, ad units & viral marketing initiatives. Examples include The Marine, Firehouse Dog & Pathfinder. Maintained CMS for FoxMovies.com, updated corporate presentations and provided administrative support to Digital Marketing team (publicist, managers & VP).

Assisted Vice Presidents of Digital Marketing with administrative responsibilities including answering phones, scheduling, updating corporate presentations, invoice processing, etc. Provided administrative support for the remainder of the Digital Marketing team (publicist and managers).